Lorpen Socks Expands Wintersports Sales Force in U.S.

Lorpen, known for its high performance socks for outdoor and wintersport enthusiasts, today announced it has greatly expanded its U.S. sales force to increase its presence in the wintersports category. Lorpen has partnered with the following agencies and independent sales reps that specialize in the wintersports industry: Northeast Sales Group will cover the New England territory; Continental Divide Sports will cover Utah and Colo.; and Mid Atlantic Sales will cover the Mid Atlantic region.

“The ski and wintersports category is where we are seeing a significant amount of growth for Lorpen,” said Bruce Barrows, North American Sales Manager for Lorpen. “We only entered the wintersports category in the U.S a few years ago and so far, the demand for Lorpen’s high quality, high performance ski socks has been overwhelming for our current sales crew. With the addition of these sales reps who specialize in the area of wintersports, we are excited to keep up with the demand and grow this important category for Lorpen.”

Northeast Sales Group will cover the New England territory, including Mass., N.H. Vt., Conn., R.I. and ME. Based in Shelburne, Vt., the company has more than 26 years of experience in the wintersports category and the team members are avid snow sport enthusiasts. Will Masson, Deno Dudunake and Kaitlin Abare will be able to apply their personal endeavors into a successful sales business for Lorpen. To contact Will Masson: 802-985-4089; Will.masson@rossignol.com

Continental Divide Sports will handle all sales in the Utah and Colo. area for Lorpen. Headed by Mark Muggleton, a team of reps will work to increase sales in an area where snow sports are prevalent and skiing is a lifestyle. Continental Divide Sports has more than 20 years of experience in the snow sports industry. To contact Mark Muggelton: 719-539-1198; mmuggelton@aol.com

“I appreciate the fact that Lorpen has continued to develop a stronger snow sports collection over the years and each year seems to come out with a product that is even better than before, in terms of performance and comfort,” said Muggleton. “The bottom line is that Lorpen is an innovative, versatile, unique company that develops socks that are just better than what is already out there so I am excited to represent them in this important region.”

Mid Atlantic Sales’ Kent Fried will cover the Mid Atlantic territory, including: Md., Del., DC, NY, and Penn. Fried is no stranger to snow sports having been around it for most of his life. After years of competing and then coaching freestyle he realized his passion was to serve dealers as a sales rep for his favorite brands. Fried received the SIA Rep of the Year award in 2007 and 2009 for the mid Atlantic Region. To contact Kent Fried: 610-935-5772; friedstock@comcast.net

About Lorpen
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees and has been selling performance socks in the U.S. since 2004 and Canada since 2001. At Lorpen, technology and performance are the top priority in every sock they manufacture, and as such, the company is a top choice among athletes and outdoor enthusiasts, including well-known mountain climbers around the globe. Lorpen socks are now available in 59 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more information, go to www.lorpen.com.



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