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Toronto, Canada (December 3, 2009) â€“ Lorpen, a leading designer of high performance socks for outdoor and wintersport enthusiasts, has partnered with Masterfit University, the official training center for ski and snowboard boot fitting for the 2009/10 ski season. As part of the sponsorship, Lorpen has provided Masterfit with hundreds of high-quality Lorpen ski socks that will be used by professional boot technicians in their quest to learn strategies and techniques to make ski boots more comfortable for serious skiers.
â€œThe Masterfit University faculty has taught extensively on the biomechanics of sports and footwear fitting, and using the right gear and equipment is crucial to doing our job,â€ said Steve Cohen, Executive Director at Masterfit University. â€œLorpen ski socks are superior to any other ski sock out there and the fit and performance that they provide is instrumental in the boot fitting process. Our instructors, students and the consumers that benefit from our bootfitting courses are all impressed with the Lorpen ski socks.â€
â€œSponsoring an institution such as Masterfit University has been a very successful marketing venue for Lorpen,â€ said Colin Sanders, vice president of Lorpen North America. â€œTo be honest, at retail the Lorpen socks don’t look that different from our competitors. It is when the consumer actually wears the sock and can experience its performance, then they can see for themselves that Lorpen is a superior product. We use yarns that provide the ultimate fit, without bulk. The socks are also paramount in comfort and performance. Our consumers are always impressed with how warm and dry their feet are at the end of a long day on the slopes.â€
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees. Lorpen has been selling performance socks in Canada since 2001 and in the U.S. since 2004. Lorpen’s philosophy is that comfort is the guiding principle to everything they do, and as such, creates high performance socks for athletes and outdoor enthusiasts. Lorpen socks are now available in 55 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more info, go to www.lorpen.com
About Masterfit University
Now in its 17th year, Masterfit University is recognized as the world-wide standard in boot fit education, drawing attendees from North America, Europe, Australia and Asia. MFU instructors have a combined 200+ years of experience fitting footwear and over 80% of the MFU instructional staff are pedorthists certified by The American Board for Certification in Orthotics, Prosthetics & Pedorthics.
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