Lowa Expands Cold Weather Boots Line With Lifestyle Silhouttes For Fall 2021, Tapping Into New Outdoor Consumer
Styles Blend Premium Performance, European Heritage, and Fashion for Casual Appeal That Transitions from Trails to City Streets
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JETZENDORF, GERMANY (Jan. 7, 2021) – LOWA Boots, LCC, the global footwear brand known for its nearly 100 years of hand-crafted European heritage, today debuted its fall 2021 line, expanding its offerings of cold weather boots appealing to the new outdoor consumer. The collection fuses best- in- class performance technology, fashion detailing and respected component features for premium warmth and comfort. The Calceta, Bosco, and Ottawa lead the line with trending color updates and stylish profiles, ideal for everyday wear in the heart of Manhattan, in local parks or on winter trails. All will be available in October, 2021 at select retailers and at www.lowaboots.com.
“We know that outdoor participation has increased and will continue to grow into 2021, as an entirely new group of consumers discovers the physical and holistic benefits of the outdoors,” said Peter Sachs, general manager of LOWA.
“These participants want footwear that not only looks great, but also, feels good and provides protection from winter’s worst elements. Our boots are the perfect solution for this consumer who is also looking for durability and quality for years to come.”
The Ottawa GTX Boot ($250), a new style for both men and women, has suede and fabric outers for a fresh modern look. The GORE-TEX® Partelana lining and LOWA® Winter Trac® sole provide exceptional warmth and grip in snowy conditions. The Ottawa is available in the olive and anthracite colorway for men and in light grey/aquamarine and anthracite/brown rose for women.
The Bosco GTX ($220) for men has been updated with a full grain leather upper. It is lined with GORE-TEX® Panda, a waterproof polyester lining that keeps feet warm and dry. The LOWA® Sneaker Winter sole provides traction and grip on snowy and uneven surfaces. The Bosco is available in dark brown/orange and navy/honey colorways.
For women, the Calceta III GTX ($230) is a mid-cut boot with the new LOWA® AL-S IV outsole for enhanced comfort and traction. Its GORE-TEX® Partelana lining provides warmth when the temperature falls below freezing and is 80% polyester and 20% wool providing an optimal, cozy fit. The Calceta is featured in cedar, amber, and black/grey colorways.
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About LOWA Boots
With almost 100 years of hand-crafted European heritage, LOWA Boots, is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle and fashion categories, always nurturing brand integrity. LOWA footwear is 100% designed and handcrafted in factories in Europe. In recognition of these efforts, LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. Dedicated to sustainability, LOWA has resoling and rental programs.
For more information, visit www.lowaboots.com
Media Contact:
Charlotte Daher de Garcia, CGPR, 781-710-7284
charlotte@cgprpublicrelations.com
