LOWA Invites OR Attendees to a Trekker 30th Birthday Celebration
2012 is the LOWA Trekker’s 30th birthday and it deserves a celebration.
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2012 is the LOWA Trekker’s 30th birthday and it deserves a celebration. The iconic boot represents LOWA’s history and the company’s DNA. From 4:00pm-6:00pm on Friday, January 20th, Outdoor Retailer attendees are invited to drop by LOWA booth #34073 and help toast the Trekker with a $1 cupcake. All proceeds will be donated to Big City Mountaineers, mentors of under-resourced urban teens.
“The fundamental shoe is 30 years old,” said Peter Sachs, general manager for LOWA. “It’s kind of the shoe that put the brand on the map and is considered by many to be the best fitting trekking boot ever.â€
The Trekker, handcrafted in Germany, is representative of everything LOWA stands for including top quality leather on the inside and out, attention to detail and the epitome of fit. It offers flexibility underfoot and is designed for hikers who cover a lot of ground while staying mostly on-trail, carrying a medium weight pack.
LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.