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The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder Lucas DeBari has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers and ultrarunners.
â€œLucas is an ideal addition to The North Face snowboarding team,â€ said Aaron Carpenter, Vice President of Marketing for The North Face. â€œHis enthusiasm and creativity for exploration and passion for pushing himself to the next level shows his dedication to the progression of snowboarding.â€
Raised in Glacier, Washington, in the shadow of Mount Baker, DeBari has been snowboarding since he was four years old. He has been featured in films by Peoples Creative, Transworld, Think Thank, Funner and is currently filming with Absinthe. In 2008 DeBari won the Rookie of the Year in the Transworld Rider Poll. In his second year of pro competition, DeBari won the Mount Baker Legendary Banked Slalom. Establishing himself as a progressive big mountain snowboarder, DeBari is inspired by large unique backcountry features, steep chutes and exposed ridges.
â€œThere is so much more potential in snowboarding that I am driven to explore,â€ said DeBari. â€œMy goal for the next few years is to snowboard as much as possible while pushing the limits of possibility, and I am psyched to be aligned with The North Face as I take the next steps in my career.â€
For more than 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.
For more information on The North Face rider Lucas DeBari, and The North Face athlete team, check out www.thenorthface.com
About The North FaceÂ®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.