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Press Releases

Lucky Bum Brings Production of Toboggan Back to the United States

Veteran outdoor company dedicated to creating US Made outdoor gear looks to Mad Jack Outdoor as an eCommerce Partner

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Homewood, Calif. (October 14th, 2020) — Today, Mad Jack Outdoor and Lucky Bums announced their partnership concentrated on kick starting online sales of their Snow Kid Toboggan Sled Collection. Lucky Bums, based in Bozeman, MT, manufactures an array of outdoor products. The classic style Toboggan line is made with High Density Polyethylene (HDPE) and is now manufactured in the US.

“Offering affordable and Made in the USA gear is core to what Lucky Bums is all about,” said Jeff Streeter, CEO of Lucky Bums, “Working with Mad Jack Outdoor made sense, as they are all about supporting innovative manufacturers in the outdoor space — needless to say you have to be innovative to pull your production from overseas, to the US in a middle of a pandemic. ”

Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space. Utilizing a three-pronged approach, this marketplace model enables new brands to reach customers outside of the traditional, slow-to-adopt channels by advertising on behalf of the brand. Mad Jack Outdoor’s main objective is to get the brand’s product in front of as many people as possible. Mad Jack Outdoor is a true manufacturer’s marketplace, not just an eCommerce website. It allows brand manufactures to list their products and have control of product pricing across multiple advertising platforms through one marketplace. Simultaneously, the marketplace works with independent specialty brick-and-mortar retailers helping them sell more effectively online while giving shoppers the opportunity to access the entire product catalogs of veteran brands.

“I have been a long time fan of Lucky Bums” said Kristin Mehiel, Co-Founder of Mad Jack Outdoor, “The fact that they are looking to Mad Jack Outdoor to kickstart online sales is beyond rewarding. Then you layer in the made in the US and affordability aspect of Snow Kid Toboggan Line — it is a homerun!”

“We embrace family run businesses that are dedicated to creating affordable outdoor gear” said Michele Collison, Co-Founder of Mad Jack Outdoors. “It’s not easy to affordably manufacture in the US, but Jeff and his team have the grit and ingenuity to make it happen — something we admire”

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PR Contact
Kristin Mehiel
Co-Founder of Mad Jack Outdoor

About Mad Jack Outdoor

At Mad Jack Outdoor we bring the most innovative gear on the market, next to world class brands, alongside a collaborative retail outlet. Curated in one unique online marketplace. We source gear from new companies and entrepreneurs who are pushing the innovation envelope in the outdoor industry. In tandem we work with proven brands, the outdoor industry veterans if you will, to hand select the best of the best of gear. The final piece of the puzzle is we partner with independent outdoor retailers nationwide to bring their end of season, overstock and last year’s models to our discount online outlet. The end result is an outdoor marketplace with the best gear selection to keep you outdoorsy!

About Lucky Bums

Lucky Bums is committed to providing customers with quality outdoor gear, made sustainably and designed to last. In 2003 the Lucky Bums Co Founders Jeff & Julie Streeter decided to jump in to the outdoor gear industry. They wanted to ensure their boys “grew outside” so together, as a family, they developed, made and sold products that kept them all growing wild.