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Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team.
Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme, Trans, Women) riders in competitive cycling through mentorship, community development, and accessibility.
“Our mission to diversify cycling is one that requires intentional and purposeful partnerships.” said Stamina Racing Collective “position + name. “Machines for Freedom understands that apparel must not only be functional to achieve performance goals but also empower the rider. Partnering with a brand that values celebrating the unique individuality of womxn not only reflects our ideals as a team but helps us continue to redefine and diversify the competitive cycling space.
Stamina Racing Collective members compete in road, cyclocross, gravel, and/or mountain bike events through the Midwest and volunteer in the local community with organizations such as Free Bikes 4 Kids, Little Bellas, and serve on the local association board. The team also consults with race promoters to help support women, gender diverse riders, and BIPOC communities in cycling.
“We are thrilled to sponsor a cycling team that is so aligned with our mission to celebrate and diversify all womxn-identifying cyclists,” said Jenn Kriske, founder of Machines For Freedom. “The team is making great strides to get more women in the competitive cycling space, while also working with race organizations to make the cycling community one that’s more welcoming and safe for all womxn. Together we are committed to the authenticity of self, community engagement, and the necessity for representation while in pursuit of performance achievement and success in cycling.”
Machines For Freedom is a female-founded and lead, California based company providing high-performance cycling apparel, that is designed thoughtfully by women who ride. Inspired by the intersection of athleticism and femininity, the brand strives for a balance between technical performance and streamlined, flattering shapes with a design mission focused on body and size diversity and inclusivity.
For more information on Stamina Racing Collective, please visit www.staminaracingcollective.com.
For more information about Machines for Freedom, please visit www.machinesforfreedom.com.
Media Contact: Kelsey McGrew, OutsidePR, email@example.com
About Machines For Freedom
Founded in 2013, Machines For Freedom is an inclusive high-performance womxn’s cycling brand based out of California. Womxn-founded and lead, Machines is achieving its mission in representation and body positivity not only through product design and branding but through storytelling of womxn cyclists. For more information about Machines For Freedom please visit www.machinesforfreedom.com.
About Stamina Racing Collective
Stamina Racing Collective is a cycling team based in Minneapolis, Minnesota. The team’s goal is to strengthen and diversify the pipeline of FTW (Femme, Trans, Women) riders in competitive cycling through mentorship, community, development, and accessibility.