Madshus Presents Revived Women’s Race Performance Skis at ORWM 2011

SEATTLE, Wash. (Jan. 21, 2011) – Madshus, the world’s oldest ski company, has worked to refine Race Performance skis that meet the needs of a women’s unique stride and power transfer. Seen at Outdoor Retailer Winter Market 2011, booth #36118, Madshus introduces the new Metis and Maya women’s cross-country skis.

Madshus’ women’s-specific designs bring top racing technology and refreshed graphics together to create race-designed skis of unbeatable quality at a great value. Ideal for citizen racers and active skiers in training, the Metis and Maiya skis tout technologies developed with Madshus World Cup athletes. The distinctively-engineered narrow racing shapes provide speed while specially-designed sidecuts offer stability on groomed tracks.

Metis Zero CIG – Combining the versatility of a no-wax base with the uncompromising performance of our top women’s-specific classic ski, the Classic IntelliGrip (CIG) base makes the worst wax conditions irrelevant. Madshus’ signature Polycell core and Torsion Cap 3D construction paired with the versatility of the CIG base allow for enjoyable skiing from -4°C all the way through spring slush.

Length: 170, 180-195cm/5

Sidecut: 44-42-44mm

SRP: $360.00

Metis Skate – This women’s skate ski is the perfect all-around model for everything from fast fitness workouts to a weekend race. The Metis Skate covers ground quickly with the responsive light Polycell core and Torsion Cap 3D construction. Enjoy added stability from an increased 4mm sidecut for easy skiing.

Length: 165, 185cm/5

Sidecut: 44-40-44mm

SRP: $360.00

Maiya Classic – The refreshed Maiya Classic is a great choice for women seeking a ski for on-snow fitness and citizen races. Madshus’ high-quality Torsion Cap construction and Polycell foam core provide a solid feel for the snow, allowing skiers to perfect their classic technique.

Length: 170, 180 – 195cm/5

Sidecut: 41-43-43mm

SRP: $285.00

Maiya Skate – Women seeking stability, comfort and easy skating will love the newly-styled Maiya skate. The moderate sidecut allows for easy strides and the high-quality Torsion Cap construction and Polycell foam core make this skate ski great for performance training and racing at an excellent value.

Length: 160-190cm/10

Sidecut: 44-41-44mm

SRP: $285.00

About Madshus®

A heritage Norwegian ski brand founded in 1906, Madshus is the worlds’s oldest ski company. Madshus produces cross-country equipment with the finest attention to detail, from the original woodworking craftsmanship to today’s finely-tuned production process. Whether it’s World Cup-level technology, fitness skiing, cruising, metal-edged touring or cross country downhill, Madshus applies that keen craftsman eye to the most thorough testing, and they produce each ski, boot and pole for the same standard of performance, from the world-class athlete and to the end consumer. For more information on Madshus’ latest products, dealers, and team, visit www.madshus.com