Madshus the Official Nordic Ski of the Teva Winter Mountain Games 2012

SEATTLE (Jan. 26, 2012) – Madshus, the worlds oldest ski company is proud to announce the sponsorship of the inaugural Teva Winter Mountain Games in Vail, Colo., February 10 – 12, 2012. As the official Nordic sponsor of the event, Madshus Team athletes will be present for the kick-off of the first Nordic Freestyle competition.

The Teva Mountain Games, founded in 2002 has quickly grown to the point of hosting more than 2,500 adventure athletes and 40,000 spectators over the course of the annual four-day summer event. As a seemingly natural evolution, the Teva Mountain Games present the winter competition this season in it’s first year, offering events that include ice climbing, on-snow biking, telemark skiing, Nordic competitions, running, dog events and a Ultimate Mountain Man/Woman combination event.

Professional and amateur Nordic racers will test their endurance, strength and technical skills at the Nordic Freestyle competition, February 10, 2012, 10:00 am at the Vail Nordic Center. The 5k and 10k races are not for the faint of heart; the course will test the skills of the finest Nordic contenders. The Nordic race is one part of the Ultimate Mountain Challenge – a grueling combination of Nordic Freestyle, Vail Uphill and Ski Mountaineering, the athlete with the lowest combined time for all three events will claim the top UMC honor to be crowned the Ultimate Mountain Man or Woman and take home the cash.

“When creating events, we always look to those who not only talk the talk, but walk the walk in the outdoor industry to team up as partners,” said Shelley Woodworth, Vail Valley Foundation, organizers of the Winter Teva Mountain Games presented by Eddie Bauer. “In this spirit, we look forward to having Madshus as part of our Nordic competition at the inaugural winter celebration of mountain lifestyle.”

ABOUT MADSHUS

The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World–Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.

ABOUT WINTER TEVA MOUNTAIN GAMES PRESENTED BY EDDIE BAUER

February 10 – 12, 2012 – Winter in the Rockies will never be the same as professional and amateur athletes converge on the mountains and villages of Vail for a celebration of adventure sports, music, art and the great outdoors. The first annual Winter Teva Mountain Games presented by Eddie Bauer feature competitions in mixed climbing, mountain biking, Nordic and telemark skiing, ski mountaineering and snowshoe racing with $60,000 in prize money on the line, along with a one-day vertical challenge in Vail’s legendary Back Bowls. The winter festival in Vail comes to life with free concerts, films, an interactive expo area, demo events and of course – dogs. The Winter Teva Mountain Games presented by Eddie Bauer are a project of the Vail Valley Foundation. www.tevamountaingames.com | Facebook | Twitter | 888.883.VAIL (8245)

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For more information about Madshus products and programs,

Visit www.madshus.com or call 206-805-4800, x 2888.