Williston, VT – January 12, 2018
Mammut is deeply rooted in the US-market for over 35 years and strongly connected with the history and development of climbing in America. Hailing from Scottsdale, Arizona, 23-year-old Sierra Blair-Coyle is a perfect fit for the Mammut Pro Team Climbing. Sierra has been competing professionally since the age of 14 and has been a member of the US climbing team since 2010. Continuously achieving solid competition results she has grown a fan base thanks to her success as an athlete and her authentic and approachable personality. “We are more than happy to welcome Sierra on board. She’s an outstanding athlete and underlines Mammut’s approach to further push female and gym climbing as central part of our future core strategy, says Adrian Margelist, Chief Creative Officer of Mammut. Sierra adds: “It’s an honor to be joining the Mammut Pro Team. Mammut is one of the top climbing brands in the world and their products have been ac
companying me ever since. I’m very much looking forward to our future projects.”
Gym climbing and bouldering have developed from a key trend to an established and competitive form of climbing over the past years. Offering a valid alternative to the classic gym, more and more people understand climbing as integral part of their fitness program and lifestyle. At the Olympic Games in Tokyo 2020 sport climbing will be an Olympic discipline for the very first time. The Games will feature speed climbing, lead climbing, bouldering and will further grow the popularity of sport climbing.
Find out more about Sierra and the Mammut Pro Team Climbing athletes:
• Mammut Pro Team Climbing
MAMMUT is a Swiss premium outdoor company founded in 1862, providing high quality products and unique brand experiences to mountain sports enthusiasts around the globe. For more than 155 years the leading global outdoor brand stands for safety and pioneering innovations. MAMMUT products combine functionality and performance with contemporary design. With the combination of hardware, shoes and apparel MAMMUT is one of the most complete providers in the outdoor market. The Mammut Sports Group operates in more than 40 countries with about 720 employees. mammut.com
Mammut North America