Mammut Asana Pack, Raichle Storm Deemed "Killer Value" by Outside

Mammut, the Swiss quality provider of alpine gear and apparel, has been recognized by the 2007 Outside Buyer’s Guide “Killer Value” designation, for their women’s-specific Asana 35 pack. Also touted “most durable” of the women’s packs reviewed in the issue, the Asana 35 is an alpine pack intended for long days of hiking or climbing, and overnight forays where a well-balanced load is essential. Tested primarily among the craggy granite trails of the Northeast, the Asana “didn’t get hung up or show any wear” as it was “wriggled and scraped through boulder caves” and put through the rigors of Outside’s discerning test team.

Featuring Mammut’s Butterfly System®, an ergonomic frame which moves with the wearer on both horizontal and vertical axes, the Asana “supported epic day loads and still moved with our bodies”, according to the female testers. The pack’s hipbelt and shoulder straps are contoured specifically for women’s bodies as well, adding to a snug fit and comfortable ride over the long haul. The Asana 35 is available for $139 at specialty retailers nationwide, as is Mammut’s entire line of alpine, hiking, and snow packs.

Raichle, the Mammut Sports Group’s footwear brand, also received accolades for the Storm trail shoe, commended as a go-to shoe for those looking to “Go Anywhere, Fast”. One tester proclaimed the Storm as a “near-perfect do-it-all shoe” that is “tough….light….(and) fast”, after “weeks on boulder-strewn trails”. The Raichle Storm is available for $89, and additional Raichle trail footwear can be found at selected specialty outdoor stores.

The 2007 Outside Buyer’s Guide was released on April 26th and is available at newsstands and specialty retailers for six months.

About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Raichle Swiss quality outdoor footwear (www.raichle.com ) and ToKo wax and care products (www.toko.ch )

in addition to the Mammut brand of alpine apparel and gear. For more information about Mammut apparel, gear, athletes, and the Mammut Sports Group brands, contact Ian Connor at 1.800.451.5127 ext. 113, or log on to: www.mammutusa.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com.

About Outside Magazine

Outside is America’s leading active lifestyle magazine, with over two million readers a month. For 30 years, we’ve been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence.