Mammut Sports Group USA today announced another double-digit increase in its North America business for the first half of 2010 and with winter 10/11 pre-orders up 35% over winter 09/10, the company is anticipating another strong finish. Summer 2011 pre-orders and the recent Outdoor Retailer Summer Market tradeshow point to further positive steps for the coming seasons. In a difficult time for specialty retailers and the U.S. economy, the Mammut brand has maintained steady growth. In early 2009, Mammut reported substantial double-digit growth overall for 2008 and followed that with a 25% increase in 2009. While distribution is up for the brand, the majority of the growth is within Mammut’s existing dealer base of specialty outdoor and snowsports dealers – an indicator of strong dealer partnerships and sell-through. “We’ve all seen the global economy slow or slump, but for the last 3 years we continue to see positive growth numbers,” said Bill Supple, CEO of Mammut North America. “We’ve seen real traction for the Mammut brand in the U.S. and Canada, and now a true trend toward steady sales increases as both markets continue to embrace Mammut outerwear, apparel and technical hard goods.” About Mammut Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athletes, and brands, contact Mike Welch at 800.451.5127 ext. 106, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or email@example.com. Follow Mammut Sports Group and keep up with Mammut athlete news on Facebook, too.