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Climb High, the outdoor specialty retail store established in downtown Burlington over 30 years ago, reopened its doors this week to present a Mammut â€œstore-within-a-storeâ€ concept shop. Still located at 191 Bank Street, the new Climb High retail shop is intended to serve the area’s burgeoning climbing and outdoor community with a complete selection of outdoor clothing and gear.
In addition to overhauling the shop’s interior and visual merchandising infrastructure, new build-outs include a Swiss coffee station free for customers, an event area with a 42-inch inset plasma TV, and 2000 square feet of retail floor space. About 60% of that space is dedicated to the Mammut concept shop, featuring a deep selection of Mammut alpine outerwear, clothing, packs, and equipment. The retail shop also features a complete Raichle footwear center to service the many hikers looking to experience the extensive trail network of Vermont’s Green Mountains.
â€œWe wanted to refresh our retail operation and present an experience to the community in line with what Climb High has provided for many years â€“ a complete selection of high quality outdoor clothing and gear, with friendly and reliable customer service,â€ said Jeff Cunningham, Marketing Director for Mammut Sports Group USA. â€œThis shop is also the first Mammut concept shop, worldwide. It’s a representation of the Mammut brand and its growing presence in the US market, and embraces the community with a traditional mountain shop feel â€“coffee, events, and an inviting atmosphere with some very modern updates.â€
The new Bank Street shop features strong Mammut branding, and will be utilized as a showroom for new and existing Mammut dealers. Two other Mammut concept shops are slated for opening in Zermatt, Switzerland and Prague, Czech Republic.
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Ajungilak of Norway, the world’s oldest sleeping bag and insulation manufacturer, (http://www.ajungilak.no/), Raichle Swiss quality outdoor footwear (www.raichle.com) and ToKo wax and care products (http://www.toko.ch/). Mammut Sports brands, contact Jeff Cunningham at 800.451.5127 ext. 110, or log on to: www.mammutusa.com. For
more information about Mammut apparel, gear, and athletes, log on to: www.mammutusa.com.
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