Mammut’s Felsturm Jacket Garners ISPO Outdoor Award at 2011 Show
High praise for upcoming Eiger Extreme Collection and innovative design, materials and durability
Shelburne, VT (February 2nd, 2011) Mammut Sports Group, providers of high-quality Swiss gear and apparel is once again awarded an ISPO Outdoor Softgoods Award with the new Felsturm Jacket from the upcoming 2011 Eiger Extreme Collection. Numerous features contributed to the selection, including highest breathability, lightest weight, and a unique new zipper system that set the Mammut jacket apart from the competition in a hotly-contested category. The awards were announced on January 31st, 2011 in Munich, Germany, where the ISPO show opens on February 6th.
Utilizing Gore-Tex Active ShellÂ®, the Felsturm Half Zip Jacket is setting a new standard for ultimate breathability and waterproofing with its ultra-light weight (297 grams in men’s large), and super packability. The Active ShellÂ® fabric is 33% thinner and lighter than most waterbroof/breathable fabrics. Mammut’s new zipper technology impressed judges as the Felsturm’s design bonds the zipper spiral directly to the fabric, eliminating the weight of tape and stitching. While originally designed for multi-pitch rockclimbing, the garment is clearly an excellent choice for backcountry skiing or light and fast alpinism due to its minimalist packing footprint with maximum protection and performance.
As one piece of the 2011-12 Eiger Extreme Collection, The Felsturm typifies the attention to optimal functionality and flawless quality that is evident throughout a line targeted at core and heavy users, as well as top alpinists. The 24 piece line includes outerwear, gloves, footwear and backpacks that all merchandise into one high-end collection. It will be limited in availability, and debuts women’s specific pieces to Mammut’s most technical collection for the first time.
â€œWe went to our key fabric suppliers, and said, â€˜give us the most advanced products you have’,â€ explained Bill Supple, CEO of Mammut North America. â€œFrom there, the collection was built on features and athlete feedback to include solutions for existing outerwear misgivings. We think we really got this right, it looks and performs beyond our criteria-meeting the demands of top climbers, alpinists and skiers in a variety of climatesâ€
â€œWe’re excited about the ISPO award here in the US, as technical features and fabrics are a huge part of Mammut’s heritage and largely what we’re known for here,â€ said Mike Welch, North American Sales and Marketing Director for Mammut Sports Group USA. â€œAs we celebrate Mammut’s 150th anniversary next year, the Eiger Extreme Collection exemplifies what we have taken from years of testing and improving tirelessly with premium fabrics and designers.â€
After a very successful reception for the Eiger Extreme Collection at the 2011 Outdoor Retailer Show in Salt Lake City last month, Welch added â€œThe ISPO award further solidifies our position as innovators in outerwear, but also in providers of the some of the best quality technical apparel available to our consumer base.â€
About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athletes, and brands, or for media inquiries, contact Alycia Cavadi at 617.875.5553 begin_of_the_skype_highlightingÂ Â Â Â Â Â Â Â Â Â Â Â Â Â 617.875.5553Â Â Â Â Â Â end_of_the_skype_highlighting