Mammut Sports Group USA Brings On New Sales Team in the Mid-Atlantic

Shelburne, VT (April 23rd, 2009) – Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced of the appointment of Mountain Lake Marketing sales agency to represent the brand in the Mid-Atlantic region. The partnership marks another growth step for Mammut as the brand continues to gain market share in North America, with pre-season orders up more than 40% across all product categories in early 2009.

The addition of Mountain Lake Marketing will allow Mammut to support current and future growth in the Mid-Atlantic, while deepening relationships with specialty retailers in the region. With a combined 80 years of outdoor industry experience, Mountain Lake Marketing’s team brings extensive knowledge of outdoor specialty channels and well-established retail relationships to Mammut. Mountain Lake principal Bill Love will lead sales representatives Mike Kazmierczak, Bill Keys, and Doug Reilly as a team, representing Mammut and servicing retail partners across Delaware, D.C., Maryland, New Jersey, New York, Pennsylvania, Virginia, and West Virginia.

“Our goal in partnering with Mountain Lake’s sales team is to provide a premium level of service to our specialty dealer partners in the Mid-Atlantic,” said Mike Welch, National Sales Manager for Mammut USA. “With the power of four industry professionals representing Mammut, we can support and build upon the growth and demand we’ve seen over the last two years across the East Coast and its metro areas.”

“We’re excited to be working with Mammut and looking forward to growing the brand presence in our neck of the East Coast,” said Bill Love. “Across all categories, Mammut continues to impress with high-quality outerwear, apparel and hardgoods that our consumer base is continually embracing.”

To reach Mountain Lake Marketing reps, Bill Love is available at (412) 915-5382 or via email at willylove@centurytel.net.

About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athletes, and brands, contact Ian Connor at 800.451.5127 ext. 113, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com.