Mammut USA Clips Past 10 Year Mark of Market Growth and Commitment

Mammut Sports Group USA is entering the new year with a lot to look forward to, as December 31st, 2010 marked ten years of successful brand building and growth in the North American specialty outdoor and ski channel. In a market where many global brands debut, but not nearly as many take hold, Mammut is celebrating its commitment and longevity alongside its retail partners.



Mammut attributes its successful streak to long-term thinking and strategy in working with each specialty dealer toward sell-through, and sustained investments in marketing.



“We’ve just closed the books on our first ten years in the North American market under the Mammut banner and look back with pride at what we’ve accomplished,” said Bill Supple, CEO of Mammut Sports Group USA. ”Mammut has made a big investment in pioneering the brand in the specialty channel here. It shows exceptional commitment, which has allowed us to not only grow, but to do so successfully and share that success with our dealer partners. Our retail partners have been an essential force building a strong foundation for success over the past ten years. After 4 years in a row of double digit growth, we are looking forward to taking the Mammut brand to the next level together.”



Globally, Mammut is looking forward to celebrating the brand’s 150th anniversary in 2012. To get involved in or learn more about the celebration, visit: http://basecamp.mammut.ch/



About Mammut

Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athletes, and brands, contact Mike Welch at 800.451.5127 ext. 106, or log on to: www.mammut.com <http://www.mammut.com/> . For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com <mailto:alycia@momentummediapr.com> . Follow Mammut Sports Group and keep up with Mammut athlete news on Facebook, too.