Mammut USA Sales Up; Over 60% Growth

Mammut Sports Group USA announced today a reported 60% increase in business growth overall for 2008. While distribution is up for the brand, the majority of the growth is within Mammut’s existing dealer base of specialty outdoor and snowsports dealers – an increase of 75% with specialty retail partners. The 2008 sales growth increases are in relation to the previous year, 2007.

In a difficult time for specialty retailers, many of Mammut’s retail partners are ordering in more categories, and buying deeper in each category than ever before. All Mammut categories posted double-digit increases, with clothing and avalanche rescue packages both up more than 70%, and Climbing Hardware up a hefty 129%. Mammut ropes, already a market leader, saw a 31% increase as well.

Mammut USA attributes the snowballing sales to the brand’s commitment to successfully supporting all channels, a comprehensive product offering, and continuing innovation.
“The growth in hardgoods, from ropes, biners and harnesses, to packs, headlamps and avalanche beacons, really highlights our strength in technical gear,” said Welch. “That, combined with the corresponding increase in clothing and outerwear underscores our strength overall as a partner offering multiple categories from one vendor, and strong returns across all categories.”

“Our dealer partners are evaluating risk and reward right now more than ever,” said Mike Welch, National Sales Manager for Mammut USA. “The tremendous growth we are seeing in specialty shows that our partners are going both broader and deeper with the Mammut brand, and in turn supporting the demand of their core user customer base.”

“Each time we introduce a new category or reinvigorate a category with new innovation, it’s taken off. It speaks volumes about our dealers and consumers, who are clearly embracing the brand and Mammut’s ability to deliver on their expectations.”

About Mammut
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athlete’s, and brands, contact Ian Connor at 800.451.5127 ext. 113, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com.