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MAMMUT WINS ISPO GOLD AWARD WITH THE WORLD'S FIRST CLIMBING TRACKER

THE PREMIUM OUTDOOR BRAND SWEEPS THE ISPO 2021 FIELD, WINNING AN AWARD FOR EACH SUBMITTED PRODUCT, AND REINVENTS CLIMBING. AGAIN. WITH MAMMUT CLIMBAX.


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25.01.2021 – Mammut is the recipient of three awards at the ISPO Online Munich 2021 for product innovation in the category, Outdoor. The Mammut Climbax climbing tracker received the Gold Award by the international jury of experts due to its innovation and high performance capabilities. Additionally, Mammut’s «Close The Loop» T-shirt made from recycled nylon and the Ducan Boa® High GTX® hiking boot received top marks in their categories (Outdoor | Winner Award).

With the new product, Mammut Climbax, available from summer 2021, Mammut revolutionizes a sport that is set to celebrate its Olympic premiere this year: climbing. As the world’s first climbing tracker, Mammut Climbax enables every athlete to record and evaluate their own climbing data and compare themselves with other athletes. In combination with the Mammut Climb App, two wristbands record relevant movement data such as vertical meters, number of climbing moves, use of right or left hand, as well as active climbing and break times. The collected data allows climbers to compare their own performance with their climbing partner or the community, and to measure each other in competitions.

With Mammut Climbax, the climbing community is given added value in a very specific way, and as Stefan Hauser, Mammut’s Senior Project Manager of Mammut Climbax, adds: “Mammut Climbax unites our digital competence, expertise in climbing and, above all, the desire to create a product that fully covers the needs of every climber – from beginner to pro – and strengthens the community.” Additionally, to bolster accuracy and relevance, the tracker was developed in conjunction with professional athletes, carefully considering climbing-specific needs.

Mammut also fell back on a wealth of experience being that the outdoor specialist carries climbing in its DNA. Almost 160 years ago, the Swiss company was manufacturing ropes that provided a new level of safety to climbing in the Swiss mountains and marked the beginning of a new era. Mammut’s innovative climbing product portfolio has constantly evolved over the years and with the newly developed climbing tracker, Mammut Climbax, Mammut is continuing to lead the sport into a new age.

The jury’s acknowledgement of the innovative strength shown by the Swiss outdoor company, as well as the significance of the brand in the entire industry, is underpinned by two additional awards won by the company. The ISPO jury honored Mammut with Winner Awards for the Ducan Boa® High GTX® hiking boot and the sustainable pilot project, Close The Loop T-Shirt, made from recycled climbing ropes. Oliver Pabst, CEO of the Mammut Sports Group AG, expresses that, “Mammut stands for innovation. The awards encourage us to continue investing consistently in innovation. Always keeping customer and consumers needs in mind; we focus on sustainability and digitalization with the aim of opening up the fascinating world of mountains to mountain sports enthusiasts around the world through our products.”

Further information on the three award-winning products is provided on the following pages.

More details about Mammut Climbax are available via this link: mammut.com/climbax

About Mammut

Founded in 1862, MAMMUT is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for more than 155 years. MAMMUT products combine functionality and performance with contemporary design. With its combination of hardware, shoes and clothing, MAMMUT is one of the most complete suppliers in the outdoor market. MAMMUT Sports Group AG operates in around 40 countries and employs more than 800 people.

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