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(Williston, VT) Jan 26, 2021 — Mammut, leading Swiss-born outdoors brand, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021. The Mammut 9.5 Crag We Care Classic Rope, launching February 2021, was awarded the title by the Outdoor Retailer Innovation Awards judges, who evaluated 30 finalist products and services based on four criteria: Spark: concept, design, appeal; Desire: opportunity, differentiation; Function: innovation, functionality, insight; and Impact: cultural, environmental, business.
With the 9.5 Crag We Care Classic Rope, Mammut is reducing the environmental footprint of its rope production for climbing. The sheath of the single rope is made from residual yarn leftover from other rope constructions, and each batch of 9.5 Crag We Care Classic Rope is one of a kind, featuring its own individual pattern. This rope is an example of responsible use of resources leading to reduced carbon emissions and stands alone in the industry as a uniquely thoughtful and innovative product.
According to the Outdoor Retailer website; “The Outdoor Retailer Innovation Awards recognizes the cutting edge and carefully considered products and retail services from all seasons made famous at the trade show.”
“We are beyond proud to be recognized for our sustainable product offerings, proving once more that Mammut, despite being a heritage brand with almost two centuries of experience, is a leader in progression and innovation,” said Mammut North America GM Kris Kuster. “As inventors of the first UIAA certified dynamic climbing rope almost two centuries ago, we are perfectly poised to innovate within a relatively stagnant sector of the climbing industry, ropes, and are proud of our product development and sustainability teams for their hard work and single minded focus in creating a carbon efficient, environmentally driven performance and safety product such as this.”
For more information on Mammut, please visit https://us.mammut.com/
Mammut: Jess Smith, Jess@OutsidePR.com, 415.565.9530
Founded in 1862 in Seon, Switzerland, Mammut North America is dedicated to providing premium climbing, hiking, snow, and avalanche safety products for every outdoor explorer to confidently go. Mammut as a brand is founded upon innovation and excellence, with the belief that safety and revolutionary utility helps propel us into a new age of exploration. In North America, we take the learnings from our centuries-long past to generate new opportunities that create a safe, accessible, inclusive and sustainable outdoor experience for everyone. With 33 full time employees and headquarters in both Vermont and Colorado, our vision for the future is for both newcomers and seasoned experts to experience safe, enjoyable outdoor pursuits.
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