Mammut.com Syncs with Shopatron, Supports Dealers for Increased eComme

Mammut Sports Group USA, a provider of Swiss quality alpine gear and apparel, is launching Shopatron eCommerce technology to increase online sales for its retail partners. By implementing Shopatron, Mammut will allow brick-and-mortar and online dealers of any size the opportunity to increase their Web sales. At the same time, consumers have access to greater product selection nationwide.

“This is a great opportunity for our retail partners and our customers,” said Jeff Cunningham, national sales manager for Mammut USA. “Any of our dealers will be able to take advantage of fulfilling Shopatron orders, and customers will be able to purchase Mammut gear and apparel without the hassle of searching for a dealer that has a particular item in stock. It’s a win-win-win for us, our dealers, and customers, as Shopatron instantaneously increases our reach to the end consumer, with a user-friendly interface on all fronts.”

“We’re pleased to welcome Mammut to our fast-growing list of high-quality outdoor sporting goods providers,” said Brian Clausen, president of Shopatron. “With spring fast approaching, consumers are looking to get their outdoor products quickly and conveniently. With Shopatron, Mammut can guarantee its customers receive their orders fast from local retailers and get to enjoy the outdoors with the latest Mammut products.”

The Shopatron solution allows Mammut to assign online orders to local retailers for shipment and in-store pickup, providing faster delivery to shoppers and preventing competition with retailers. After a consumer places an order on Mammut’s Web site, local retailers that have the items in stock choose to fulfill the order, either by handling shipment or offering in-store pickup. This allows both retailers and manufacturers to identify consumer purchasing trend information that can be utilized to better accommodate consumers in the future. The Shopatron eCommerce interface is available to US dealers for domestic order fulfillment and shipping, and is now live at www.mammut.com.

About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Raichle Swiss quality outdoor footwear (www.raichle.com), and ToKo wax and care products (http://www.toko.ch/). Mammut Sports Group brands, contact Jeff Cunningham at 800.451.5127 ext. 110, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com. For more information about Mammut apparel, gear, and athletes, log on to: www.mammut.com.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, enables consumer brands to accept and fulfill orders online while avoiding channel conflict. Through Shopatron, orders placed on manufacturer’s Web sites are fulfilled by shipment or in-store pickup using the manufacturer’s existing network of retailers.

Headquartered in San Luis Obispo, CA, Shopatron manages a network of more than 400 manufacturers and 6,000 retailers, across 30 industries. Some of Shopatron’s clients include: Berkley Fishing, Brooks Running, Callaway Golf, D’Addario, Johnson Outdoors, MK Diamond, Nordica, Philips/Avent, Salomon, Spy Optic, Stearns and Thule. For more information and a full client list, visit www.shopatron.com.