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To illustrate its sorority with the breast cancer battle, Manzella has added a touch of pink to some of its best new women’s gloves. In addition, a portion of the profits will be donated to the Breast Cancer Network of Western New York, Inc, a grassroots group offering education, advocacy and support. Designed with the woman athlete in mind with top-of-theâ€“line fabrics and features, the line is dedicated to a woman who is recovering from breast cancer at Manzella.
â€œThis is the first of its kind in terms of a comprehensive high performance collection of gloves supporting the breast cancer battle,â€ explained Debbie Goslin, national promotions manager, Manzella. â€œThis Power of Pink program resonates with women because of its visual and financial support of empowerment for women.â€
â€œIt is clear that Manzella takes great pride in both its Buffalo roots and its advocacy for women,â€ explained Alice Gray, Breast Cancer Network of Western New York, Inc. We are grateful for their generous support.â€
The Spruce Slide, an insulated glove with a waterproof shell in pink lemonade is offered with a manufacturers suggested retail price (msrp) of $30 and is categorized as â€œWarmestâ€ in the Manzella Glove Selection System. The gray Power Stretch Glove offers a Control Grip Pattern in pink for excellent gripping power and finger dexterity. Its msrp is $25 and it is categorized as “Warm.” The Gunner features a lightweight water resistant four-way stretch nylon shell for a form fit and maximum dexterity; pink full leather palm for a tight grip and long-lasting wear; an anatomical curved design for reduced fatigue and maximum comfort; an exclusive side-wrap trigger finger for a superior feel and touch; and a Neoprene knuckle strip and wristband for comfortable hand movement. It is also classified as “Warm” with an msrp of $30.
The Inferno Component glove with a removable liner and a waterproof, breathable shell shines in pink lemonade with an msrp of $50 and a “Warmest” rating. All of these gloves are reflective of the detailed research Manzella conducted on the anatomy of a women’s hand, designed with a true fit for women.
â€œFrom a business standpoint this makes sense as well,â€ continues Goslin. â€œBy providing a complete ensemble, including outerwear and gloves with pink accents, it allows the retailer to communicate to its female consumer that she is taken seriously.â€
Manzella Handgineers all their gloves from the inside out. With the mission of creating authentic gloves that are as much equipment, as they are accessories to authentic clothing. Manzella offers gloves with authentic end use characteristics for the outdoor, ski, snowboard, shooting sports, military/tactical and recreation/work segments. Manzella is located in Buffalo, New York. Visit www.manzella.com.