Camping Industry News

Pakems Reboots in 2019, Selects SMAK Strategies as Public Relations Agency of Record

SMAK to lead strategic communications and media relations efforts to support company’s continued growth

Pakems, creators of the world’s most unique lightweight and packable boots, has recently signed SMAK Strategies as their public relations agency of record. SMAK will spearhead media relations as the company embraces a fresh start in 2019, buoyed by new partners, revamped sales and marketing strategies, and a stand-out product line.

Founded in Denver, CO in 2011, the idea for Pakems came to company founder Julie Adams while she was on a ski trip in Cortina, Italy. As she tried to enjoy a mountain-top après-ski cocktail, Julie’s feet ached from her ski boots. In that moment, all she wanted was a cozy, lightweight, packable pair of shoes to put on at that exact moment so her feet could feel good.

The idea stuck with her, and after months of market research and prototype designs, Julie officially launched Pakems in June 2011. Eight years later, the company offers a complete line of lightweight, packable shoes and boots for men, women, and kids. All of Pakems styles are durable, versatile, and easy-to-carry, making them the ideal solution for after-sport and everyday adventures. And their new high-top styles are waterproof, keeping feet dry in even the wettest of conditions.

“I’ve been a huge Pakems fan since I first discovered their products a few years ago and am thrilled to be working with Julie and her team,” said Maria Hennessey, Founder and President of SMAK Strategies. “When you wear Pakems, your feet feel amazing — they’re unmatched in terms of comfort, quality, and coziness. We’re very excited about our partnership with Pakems, and feel that the brand has enormous potential.”

While the company has gained a loyal, passionate customer base and garnered rave reviews for its products, it has also had its share of growing pains and challenges like so many startup companies with the need to fund inventory. With new capital investment and strategic direction, the company is eager to reboot and is confident that 2019 will mark a major positive trajectory for the brand.

“Over the past eight years, I’ve poured my heart and soul into growing Pakems and have learned so much about the footwear industry and the customers we’re serving,” says Julie Adams, Founder & CEO of Pakems. “With new partnerships and enhanced funding now in place, I’m so excited about the future of Pakems and am thankful that more outdoor enthusiasts will have the opportunity to discover our brand and enhance their outdoor adventures.”

About Pakems

Founded in 2011 by corporate lawyer turned entrepreneur Julie Adams, Pakems is the leading brand of lightweight and packable boots, uniquely designed for both après-sport and everyday adventures. In addition to being ultra-comfortable, durable, waterproof, and easy-to-carry, their boots are infused with fashion-forward details, making Pakems the ideal “feel good, look good” footwear solution. Pakems is all about pampering your feet and infusing positivity into your life: you’ll find their signature “be kind” message in every pair of shoes. For more information, please visit

About SMAK Strategies

SMAK specializes in strategic PR & marketing services, helping bring brands to the forefronts of their markets. We understand that today’s brands are much more than the products and services they sell — they’re a personal choice as well as a vital and fun component of a larger community. Small by design and offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. For more information, please visit

# # #