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Press Releases

Marmot and Grassroots Seek to Raise another $10,000 for the Conservation Alliance

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Rohnert Park (CA): Entering its fourth season, Marmot, together with Grassroots Outdoor Alliance (Grassroots), a buying group of 49 independent specialty retailers with over 100 store fronts across the United States, is hoping to raise $10,000 for the Conservation Alliance, again, through a joint retail promotion beginning May 23. The partnership, which first began in 2011, has already raised more than $25,000 for the Conservation Alliance, one of the most important non-profit organizations in the outdoor conservation space. Promoted through Grassroots retailers, throughout the end of May and the month of June, $10 from the sale of any Marmot products—$99.00 or more—will be donated to the Conservation Alliance. 


Roanne Miller, Grassroots President explains, “This is a unique and important partnership that supports the independent, outdoor specialty retailer, which ties directly back to local businesses and stimulates those regional economies.” 

Miller adds, “Working with The Conservation Alliance and Marmot allows us to broaden our reach to help bigger national projects that we really want to support. Marmot’s generosity to help coordinate and drive this promotion shows their commitment to protect wild places and recreational values.” 

“We’ve enjoyed working with Grassroots on this promotion every season,” explains Tom Fritz, Marmot’s Vice President of Marketing. “This spring marks our fourth collaboration with Grassroots and together we’ve raised more than $25,000 for the Conservation Alliance. It’s one of most successful and impactful promotions we’ve done to benefit a non-profit organization.” 

Participating Grassroots stores this year are: Alpine Shop, Ltd., Appalachian Outfitters, Appalachian Ski & Outdoors, Backcountry Essentials, Backcountry North, Bill Jackson’s, The Base Camp, Casual Adventures, Champaign Surplus, Half Moon Outfitters, Massey’s Professional Outfitters, Midwest Mountaineering, Mountain Chalet, The Mountaineer, Nat’s Outdoor Sports, The Outside World, Pack Rat Outdoor Center, Peak Sports, River Sports Outfitters, Rock Creek Outfitters, Skinny Skis, Summit Canyon Mountaineering, Trailblazer, Travel Country Outdoors, Ute Mountaineer, Wild Iris Mountain Sports and Wilson’s Eastside Sports. 

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. 

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. 

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, and our mission to create the high road to retail excellence, visit our website at

About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit