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For Immediate Release:
All press inquires please contact:
Jordan Campbell firstname.lastname@example.org
707-303-4645 or 801-633-9022 (cell)
Marmot Exum Jacket wins National Geographic
2008 â€œBest of Adventure Gearâ€ Award
Santa Rosa, CA. Marmot’s Exum Jacket has been awarded the 2008 â€œBest of Adventure Gearâ€ by the editors of National Geographic Adventure Magazine. The highly technical, lightweight jacket is already one of the company’s best selling shells in an inaugural season and exemplifies Marmot’s new design ethos of â€œclean, modern and functional.â€
The Exum is a technical and durable shell designed for alpine climbing, ski-mountaineering and all high-performance mountain activities. It is the brainchild of Aubrey Vaughn, Marmot’s Senior Designer and Brian LaPlante, Outerwear Category Manager. Through the development of the jacket, Vaughn and LaPlante worked closely with leading Exum Mountain Guides in Jackson Hole, Wyoming, one of Marmot’s three test centers world-wide. By using Gore-Tex Pro ShellÂ® for a high performance-to-weight ratio, the Exum weighs in at only 14.5 ounces (men’s medium). The Exum has far surpassed Marmot’s expectations of performance and comfort and this past spring was tested on Iceland’s highest peak in wind speeds of over 100 miles per-hour.
The Exum Jacket embodies a sophisticated, fresh and emerging style developed by Greg Houser, Marmot’s Vice President of Design and leader of Marmot’s in-house design team. This distinct new and branded look runs throughout Marmot’s 2008 spring and fall products and ties Marmot’s history of professional testing and authenticity together in one superior garment. â€œThe jacket doesn’t just impress you with its micro-detailing, it just has an appropriate sensibility in its designâ€ explains Houser. â€œThe jacket fits extremely well for what we’ve intended it to do and simply looks greatâ€ he adds.
The Exum Jacket is available for men and women. For more information contact Jordan Campbell, Public Relations Manager Jordan Campbell email@example.com 707-303-4645 or 801-633-9022 (cell) or visit either web pages listed below: