Rohnert Park, Calif. — 15 JULY 2019— In Spring 2020, Marmot LLC is furthering its commitment to inclusivity with the addition of more sizing options throughout its garments, as well as consciously diversifying its marketing visuals to more overtly welcome people from all walks of life.
Marmot is dedicated to helping every outdoor athlete pursue their passion no matter their shape, size or stature. And to honor that core belief, it’s expanding its standard size system of XS–L in women’s and S-XXL in men’s by adding Plus Sized garments to the line, including women’s tops up to 3x and bottoms from 18w-22w.
“In addition to extended sizing and plus sizing, Marmot will be communicating our commitment to all body types by including a wider variety of athletes and adventurers in our photo shoots, sponsored expeditions and other marketing communications,” said Chris Harges, the Director of Brand. “It’s part of a deep commitment at Marmot to recognize that the outdoors is for everyone and to welcome passionate outdoor people of all colors, cultures, sexual preferences and gender identities.”
While Marmot will continue to grow this collection across its Men’s and Women’s Outerwear, Sportswear and Sleeping Bag lines in future seasons, initially there will be a total of 12 products with updated sizing.
For the Women’s Outerwear Collection, two current jackets will begin to be offered in more sizing options. For the Women’s Sportswear Collection there will be 5 new tops (a vest, LS shirt, SS shirt, and a hoody) and one existing top to receive expanded sizing (LS shirt), all to be available in XS-XXXL sizes. There will also be three existing bottoms in Women’s Sportswear with more sizes to choose from. And both a men’s and a women’s sleeping bag will have expanded sizing options.
For more information about Marmot please visit www.marmot.com.
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About Marmot Mountain, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.