Rohnert Park, Calif. – April 9, 2020 – What does an outdoor apparel brand do when all its customers are stuck inside?
Outdoor equipment and apparel brand Marmot is used to sharing stories of outdoor athletes scaling peaks and skiing steep faces. But in the face of COVID-19, the brand has turned inward to adapt to the times. In place of climbers on windswept ridges or camped out on portaledges, the brands social media feeds are now showered with in-home adventures that were only performed on rock faces or on mountain summits just a few weeks back.
The brands #adventureinplace initiative celebrates the creativity and wild spirit of its customers, who are more likely to be found climbing bookshelves and doing pull-ups on door frames than moping in front of the TV.
Crafted in partnership with Minneapolis advertising agency Yamamoto, the social media campaign relies on images and stories submitted by its athletes and ambassadors, and fans to showcase ways outdoor people can still pursue their passions indoors. While Marmot is donating products from tents to underwear in support of front-line health care workers, the brand also wanted to do something lighthearted to combat cabin fever.
The brand is so committed to the idea of celebrating the outdoors while remaining indoors, that they changed their logo, transforming the Marmot mountain M into a mountain cabin. They hope this is a reassuring reminder to their community that they are all in this together, and that staying home can protect everyone around us.
Posts and stories celebrating at-home-adventures can be found on the brand’s Instragram, Facebook and Twitter channels now and as long as the wild spirit of the outdoors has to stay close to home.
ABOUT MARMOT MOUNTAIN, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.