Marmot Unveils 40 New ‘Looks’ at Aspen Fashion Week 2012

Santa Rosa, (CA): Marmot, a leading manufacturer of high-performance, ski and outdoor apparel and equipment, is sponsoring Aspen Fashion Week again this year (March 11-14); unveiling the company’s most exciting ski, resort fashion and lifestyle collections to date. This unique event, which blends cutting-edge fashion with a passion for skiing and mountain life, kicks-off festivities this coming Sunday in downtown Aspen, Colorado.

“Our Snow Sports line has evolved dramatically over the past several years,” explains Greg Houser, Marmot’s Vice President of Design, who will be attending Aspen Fashion Week for the first time this year. “We’ve focused our attention on building a long-term platform, exploring bold new colors, innovative fabric combinations, sophisticated design elements and timeless patterns that speak to the soul of skiing and resort fashion,” adds Houser.

Karen Smith, Marmot’s Director of Business Development, who is assembling 40 of the company’s most exciting Fall 2012 ‘looks’ on the Aspen Fashion Week Snow Stage, Monday, March 12 at 5:30 PM, describes the ensemble as “Visually engaging, inspiring—modern, sophisticated and authentic—just what you would expect to see from Marmot.”

Smith adds, “It’s exciting to see the expansion of the line with so many new silhouettes and clear colors. That’s what has resonated with our customers and retailers this year and made our Marmot retail stores that much more successful.”

In addition to presenting highlights from the Fall 2012 at Aspen Fashion Week, Marmot will be hosting a Tacos & Tequila Party for AFW attendees—a huge success two years ago—at the Marmot Aspen concept store, centrally located in historic downtown Aspen (210 S. Galena). The event will be held on Tuesday, March 13, from 6-7.

About Marmot Mountain, LLC:
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com

About Jarden Corporation:
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.