Massey’s Expands Their Web Presence with Two New Feature Sites

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Keating Magee

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Massey’s Expands Their Web Presence with Two New Feature Sites
Two new websites are for shoppers who want to zero in directly on what they’re looking for without having to look through thousands of pages.



New Orleans, La.- October 9, 2006- Massey’s Professional Outfitters has launched two new themed websites, www.theflipflopper.com and www.800-ski-shop.com which piggyback on the broader selection offered at www.massey.net



The two sites have specific product mixes; flip-flops and lifestyle gear at The Flip Flopper.com; and Alpine Ski Gear at 800-SKI-SHOP.com. Each offers a much narrower selection of products than Massey’s larger site in order to make them more approachable to niche demographics. To customers, the experience is seamless, even allowing them to carry cart items between sites.



The Flip Flopper is devoted to the casual lifestyle. For those who wear flip-flops as everyday casual, www.theflipflopper.com will be offering not only a huge selection from Reef, Olukai, Chaco, Sanuk, Cobian, Havaianas, Merrell, and Teva, but also a great selection of clothing from brands like Kavu, Billabong, Mission Playground, and Lole. Customers can upload silly pictures of places that they worn their flip-flops like weddings, graduations, formal dinners! And, if a customer’s picture is used on the website, they will receive credit and their choice of flip flops.



The second of the two sites is 800-SKI-SHOP.com. Since Massey’s has been outfitting skiers for over 30 years, and an unparalleled selection, the site should be a favorite among skiers who might prefer to pre-shop before visiting a Massey’s retail location, or order the most popular gear as soon as it comes out.



“We are excited to deliver two specially themed micro sites to our customers. This extends our expansion into narrower, more specialized marketing vehicles. We are no more fans of big-box retail than we are of huge mega sites touting everything from video games to toiletries to climbing harnesses.” says Mike Massey of Massey’s Professional Outfitters.



Massey’s plans to open 1-2 additional niche sites in 2007 including We Got Your Pack.com, a specialty bag and pack site, which is in production now.



Massey’s Professional Outfitters was founded in 1972 and specializes in full service outfitting for all types of adventure travel. Massey’s operates 3 Louisiana locations, each stocked with an unrivalled selection of gear and clothing for skiing, snowboarding, canoeing, kayaking, hiking, backpacking, and world travel. Our professional staff, which consists almost entirely of outdoor enthusiasts, has outfitted tens of thousands of customers over the course of three generations. The philosophy to sell only the highest quality merchandise from top manufacturers and consistently provide first class service to everyone has earned a loyal following that continues to grow daily. Visit us online at www.masseys.net. Locations include Metairie, Baton Rouge and Covington.

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