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New Orleans, La.- September 6, 2006- Massey’s Professional Outfitters and ExOfficio teamed up for the one year anniversary of Katrina to promote the release of â€œHurricane on the Bayouâ€ appearing in the Entergy IMAX theatre. The movie was released to the public in New Orleans on the August 29th anniversary with media and VIP parties leading up to the release.
The producers chose Ex Officio brand clothing for the extreme and difficult environments they frequently found themselves working in. Massey’s Professional Outfitters is the local provider for high performance Ex Officio clothing and worked closely with Ex Officio to promote the clothing’s durability, comfort and ability to resist wind and water.
â€œOutfitting the crew on this film project provided ExOfficio with an opportunity to put our product through extreme abuse and most importantly to support a righteous effort to bring awareness to the Bayous’ need for human intervention in assisting the efforts to re-build one of our most important natural treasures,â€ says Steve Bendzak, VP of Sales at ExOfficio.
Massey’s and ExOfficio will host two drawings to supply a local news reporter and one general audience member with complete outfit of the ExOfficio brand clothing. Massey’s and ExOfficio also outfitted staff members in the clothing to demonstrate features of the brand at the media and VIP events.
â€œAs a local, I am happy to see the one year anniversary pass. I hope that Katrina was a once in a lifetime storm, but I am proud to work with ExOfficio, as they have contributed in supporting this effort to help spread the word of the need to rebuild the wetlands in Louisiana,â€ says Mike Massey of Massey’s Professional Outfitters.
The film focuses on the deteriorating wetlands that surround southern Louisiana and act as a buffer to hurricane force winds and storm surge. The film will play exclusively in New Orleans before it begins a country wide tour. The film is to be considered for a nomination for an Academy Award. For more information on the film visit www.hurricaneonthebayou.com or to learn how you can help save the wetlands visit www.americaswetland.com.
Massey’s Professional Outfitters was founded in 1972 and specializes in full service outfitting for all types of adventure travel. Massey’s operates 3 Louisiana locations, each stocked with an unrivalled selection of gear and clothing for skiing, snowboarding, canoeing, kayaking, hiking, backpacking, and world travel. Our professional staff, which consists almost entirely of outdoor enthusiasts, has outfitted tens of thousands of customers over the course of three generations. The philosophy to sell only the highest quality merchandise from top manufacturers and consistently provide first class service to everyone has earned a loyal following that continues to grow daily. Visit us online at www.masseys.net. Locations include Metairie, Baton Rouge and Covington.