Mavic and Suunto announce changes to marketing departments in the United States
Get access to everything we publish when you sign up for Outside+.
Ogden, UT – Mavic, a leading manufacturer of bike systems and riders’ equipment and Suunto, a global leader in sports precision instruments announce the appointment of Mike Wilson as the new North American marketing manager for both brands. Mavic and Suunto are sister brands owned by Finnish sporting goods company Amer Sports.
Mike Wilson comes to Mavic and Suunto with more than 20 years of experience in the industry including 10 years working for Salomon, another Amer Sports brand. After his work with Salomon, Wilson became a consultant in the cycling industry. He also helped launch Kali Protectives, a successful helmet and body armor manufacturer in the action sports industry.
“I’m excited at the opportunity to join the Amer Sports family and be involved with the growth of Mavic and Suunto,” says Wilson. “These brands are at the cusp of break-out growth and I couldn’t be more excited for the future.”
Wilson has relocated from San Diego, California to Ogden, Utah where Mavic USA and Suunto USA are located. Wilson is an avid cyclist and one of only 250 riders to complete the solo Race Across America (RAAM) with a time of 11 days, 19 hours and 56 minutes.
For more information, please contact Mavic and Suunto public relations account manager, Holly Calloway at holly@outsidemedia.com.
About Mavic:
Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Ogden, Utah. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. www.mavic.com
About Suunto:
Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.
Suunto’s headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. www.suunto.comwww.movescount.comTwitterFacebook
###
