McNett Rebrands Care and Repair Product Line to Gear Aid™
In 2010, the Gear Aid line along with McNett’s famous ReviveX® collection and line of Seam Grip® products will all fall under the recognized Gear Aid™ name.
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For nearly 30 years, McNett has produced the broadest range of Care and Repair products for outdoor gear, clothing and footwear. In 2010 the company is taking a bold branding step to help its customers quickly find the products they need and discover new items that empower them to do more than they thought possible.
In Summer 2009, McNett acquired the trusted Gear Aid™ line of field repair kits, fifteen new products that are the perfect compliment to McNett’s already extensive care and repair line. They include everything from repair tapes and patches, to sewing supplies, industry specific fabrics, replacement buckles, Seam Grip and excellent expert field repair instructions.
In 2010, the Gear Aid line along with McNett’s famous ReviveX® collection and line of Seam Grip® products will all fall under the recognized Gear Aid™ name. The decision to rebrand communicates McNett’s leadership position as the only line of products in the industry that can repair nearly every piece of gear sold in an outdoor store.
“This process was very customer-driven, our existing customers loved the results of using our products and kept telling us how empowered they felt, how surprised they were at what they could accomplish,” stated George Farkas, McNett Product and Marketing Manager. “We set out to make the line easier to navigate, easier for new users to understand and get into. The result is a comprehensive re-branding of the entire Care and Repair line.”
The new re-branded Gear Aid collection will include all the trusted favorite products, but have a fresh packaging design that will be easy to spot and to navigate for customers and retail staff. The new line of products will be available on GearAid.com and McNett.com.
“Another factor has been the very strong sales growth we’ve seen during the recession,” stated Farkas. “Consumers have become more motivated to repair and restore their gear. Helping them find what they need quickly makes the most of this important trend. We also want to do our utmost to support our retail partners, as we greatly value the long business partnerships we’ve developed over the past 3 decades and look forward to continuing our strong growth trajectory in coming years.”
The new re-branded Gear Aid line with debut at Outdoor Retailer Winter Market in January and begin shipping in March 2010.
McNett Brands and Trademarks are the most recognized and trusted products in their categories. Gear Aid™, ReviveX®, Aquaseal®, Seam Grip®, Freesole® and Aquamira® brands are available in over 70 countries.
