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Medicines Global Inaugural ‘GET kids MOVING’ Option High School Program Sponsored by adidas Outdoor


Medicines Global Inaugural ‘GET kids MOVING’ Option High School Program Sponsored by adidas Outdoor

Los Angeles, CA. June 12th, 2014 ~ To kick of summer,Medicines Global introduced the Outdoor Youth Ambassador (MGOYA) program to 19 students from The Walt Whitman High School, an Option High Schools located on the Fairfax High School Campus.

Option High Schools are small Los Angeles Unified School District campuses with low student-to-teacher ratios, offering instruction to students who are deemed at risk of not completing their education. MGOYA ‘GET kids MOVING’ programs will serve as a model for other Option High Schools throughout Los Angeles

An adidas OUTDOOR fiscal and product sponsorship made possible the launch of this new program taking students to Point Dume (Malibu) for a hike, whale watching and a beach picnic sponsored by Whole Foods Market.

An effective way of developing the next generation of adventure traveling is to offer outdoor adventures to as many kids as possible. Hiking, rock climbing, camping, surfing, seeing snow for the first time, breathing the desert air, it’s all unforgettable for urban youth & the ripple effect is infinite,” explains, Johanna Belson, Director, Medicines Global Outdoor Youth Ambassador programs.


MGOYA Point Dume/Malibu Hike & Bach Picnic

“For more than a decade I have followed Medicines Global’s innovative national and international programs created to encourage adventure travelers to deliver basic first aid supplies to places they visit. Greg Thomsen and I, here at adidas OUTDOOR, are excited to support Medicines Global with their unique programming to ‘Get kids Moving’ in the wilderness. The OPTION HIGH SCHOOL program will serve as a model for many programs throughout Los Angeles Unified school District.” Adds, Larry Harrison, adidas OUTDOOR, Director of Sales.

Medicines Global and Medicines Global Outdoor Youth Ambassadors (MGOYA) Mission

Medicines Global, (501c3), is dedicated to inspire all adventure travelers to give back to the places they visit by delivering basic first aid supplies to medical centers and remote community run health posts. Since 1999, 17 expeditions have taken medical supplies to Nepal, Mongolia, Tibet, Guatemala, India, Ecuador, Siberia, Sri Lanka and El Salvador.

MG Outdoor Youth Ambassadors encourage, educate & inspire their fellow students to experience wilderness activities. Since its inception, MGOYA has provided more than 1000 urban youths with outdoor adventures. In addition to adidas OUTDOOR and Whole Foods Market Medicines Global activities have been supported by: Go Pro, Red Wing/VASQUE, The North Face, AVON RENT-A-CAR-TRUCK-VAN. LEKI USA, KEEN Footwear Foundation, STAPLES, Horny Toad, SMITH Optics, Mountain Hardwear Gives Back Foundation, Eagle Creek, GoLite, Isis, Adventure Medical Kits, Napapijri plus other members of the Outdoor & Natural Food Industry.

Janice Belson and Johanna Belson (310)469-2804 cell

(323)571-8100 office


Communications Contact: Beth Cochran : : 406.579.7909