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Merrell and Chaco Announce Key Promotions

Merrell and Chaco promote key team members reemphasizing best-in-class service. Chaco gets two dedicated sales managers. Merrell continues its commitment to outdoor specialty with a dedicated manager overseeing this channel of distribution.


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Continuing to develop and leverage the talents of their internal teams, Merrell and Chaco promote key team members reemphasizing best-in-class service for customers. Chaco will get two dedicated sales managers while Merrell will continue its commitment to outdoor specialty retailers with a dedicated manager overseeing this important channel of distribution. All promotions and changes are effective immediately.

Tom Stolz has been promoted to National Sales Manager for Chaco. In his new role, Stolz will manage Chaco’s U.S. sales force and will be responsible for all aspects of the selling effort in Chaco’s home market. Stolz and his family will relocate to West Michigan to work at the company’s Rockford headquarters.

Cindy Feinauer has been promoted to Western Regional Sales Manager for Chaco. In this new position, Feinauer will be responsible for overseeing Chaco sales activities in the Rockies, Northwest, and Southwest territories, and will provide support for several key national Chaco accounts and will report to Stolz.

On the Merrell side, Greg Glover has been promoted to Key Account Manager – Outdoor Specialty. This position represents Merrell’s continued commitment to outdoor specialty retailers as it focuses and grows its efforts with these partners. In addition, Aaron Brown will move into Glover’s former position as National Technical Representative Manager. In this role, he will be responsible for all aspects of the Tech Rep team for Merrell Footwear, Merrell Apparel, and Chaco. Both Glover and Brown will report to Steve Peterson, Merrell’s Vice President of Sales.

“These changes demonstrate our commitment to providing unrivaled service to our customers,” said Seth Cobb, Vice President and General Manager of Merrell and Chaco. “They also reveal our commitment to promoting from within – all of the involved team members originally entered the company through our tech rep program. These types of career growth opportunities are created through a combination of robust training and development programs like Merrell University, a commitment to learning, and the generation of strong results. It is our goal to create more such opportunities for our team members as Merrell and Chaco achieve their growth objectives in the years ahead.”

Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Chaco and Patagonia Footwear. Merrell believes in encouraging everyone to get outside, be active and have fun, and is the largest outdoor brand partner of the National Park Foundation. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company’s portfolio of highly-recognized brands includes: Bates®, Chaco, Cushe®, Hush Puppies®, Merrell®, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. FACEBOOK http://www.facebook.com/#!/merrell?ref=nf. TWITTER: @merrelloutside.
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