Merrell Presents: “Bringing It Home”

ROCKFORD, Mich. (Sept. 13, 2019) — “Bringing It Home” follows Tyrhee Moore, mountaineer, outdoor education advocate, and founder of Soul Trak, as he tells the story of his connection to the outdoors that was fostered at a young age. Born and raised in one of the toughest neighborhoods in South East Washington, D.C., Moore still resides in the area today and passionately dedicates his time to inspire and educate urban youth about the power and accessibility of the outdoors.

Through City Kids Wilderness Project and his organization, Soul Trak, Moore is enhancing the lives of his community’s next generation by helping them discover local nature as well as some of the world’s more beautiful landscapes. See what else Moore has to say in his post on the Merrell blog.

Merrell is a proud supporter of Soul Trak and has made a donation to the organization in order to support Moore and his important efforts.

“One year ago, I left my job with no plan at all – but with a mission and a vision to do what I love. I got sick and tired of talking about diversity in the outdoors and what needed to change; once I stopped talking and started doing – for the first time in my life, I felt myself living. In 2019 I am fulfilling a mission to create safe spaces for black and brown folks, exploring and building community in all of our green spaces. I am engaging all levels of our community, highlighting nature all around us, emphasizing sustainability and educating together with the next generation of stewards to protect the outdoors and advocate for wild spaces – using new voices, new visions and amplifying the message that this land is our land too. So that the next time they see me or anyone else trekking up the side of an impossible mountain, overcoming every obstacle imaginable; they know that they too can be adventurers; that they too can be mountain climbers in their everyday lives . . . because in many ways, they already are.”

“Somewhere along the lines in working on this project, we came across a photo of a young Tyrhee on top of some high peak . . . his arms open wide and ready and smile even wider and welcoming to any challenge in front of him. In the simplicity of that still image one can see the hard work, the desire, the joy and all the passions of a true leader. Those innate leadership qualities in Tyrhee are part of what made this film such a wonder to work on. I hope that all people who don’t see themselves represented in outdoor spaces can see through this film that people who look like them, come from similar neighborhoods as them or have the same experiences are outside . . . outside climbing, biking, hiking, running, paddling, recreating or fighting to protect natural spaces. It is the amplification of great leaders like Tyrhee that will inspire the next generation to fall in love with outdoor spaces and continue to protect them for all of us.”

“To be a part of ‘Bringing It Home’ was truly an amazing experience and I feel like it is one of the most important films I have ever been a part of. Tyrhee Moore’s story is unique and inspiring. The fact that Tyrhee could live anywhere in the world he wants to yet chooses to bring it back to his community in DC speaks volumes to his uniqueness and his special story. I was truly honored to be a part of the film and to work with Merrell, Baselayer, and Scott Briscoe co-directing this film, which will hopefully bring more awareness to underserved communities worldwide.”

“We hope sharing Tyrhee’s story helps inspire people to hit the trail. The outdoors needs more mentors and advocates like Tyrhee and we’re grateful for the opportunity to tell his story.”

Assets:

o Full length film: https://youtu.be/s6Ty6IGFFQE

o Images: https://www.dropbox.com/sh/8g7ufk92uasqk32/AAB0OqvdfrD3HVXdJ8wMRdD4a?dl=0

o Photo Credit: Q Media

Social Tags:

o Tyrhee Moore: https://www.instagram.com/tyrhee.moore/

o Soul Trak: https://www.instagram.com/soultrakoutdoors/

o Merrell: https://www.instagram.com/merrell/

Film Credits:

o Brand: Merrell

o Directors: Scott Briscoe and James ‘Q’ Martin

o Producers: Chris Steinkamp and Sheila Smithson

o Director of Photography: James ‘Q’ Martin

o Editors: Chris Cresci

o Screenplay: James ‘Q’ Martin, Scott Briscoe, Chris Kalman and Warren Seay Jr.

For additional information or a downloadable file of the film, please reach the Merrell contact below.

ABOUT MERRELL

Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside.

MEDIA CONTACTS

Lauren.King@merrell.com