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Merrell To Be Represented by High Plains Outdoor Group

Global leader in outdoor performance and lifestyle footwear and apparel partners with new sales organization


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ROCKFORD, Mich. and AUSTIN, Texas (April 19, 2021) —  Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of High Plains Outdoor Group as the premiere sales agency to represent the brand in the southwestern United States.

“With our mission of sharing the simple power of being outside, the Merrell brand is very excited to welcome High Plains Outdoor Group to the US wholesale team,” said Alex Brown, Vice President of Sales at Merrell. “Allen and Rob will be fantastic additions to furthering our mission as well as supporting the important retail community in the TOLA region.”

High Plains Outdoor Group is supported with a full-service showroom in Austin, Texas. The agency is structured to meet the needs of both large format and specialty retailers. Collectively, the team at High Plains strives to add value to the relationships between their brands and retailers in every interaction.

“High Plains Outdoor Group is excited and honored to be representing an iconic company such as Merrell,” said Rob Morales, Partner at High Plains. “We look forward to many years of growth together.”

For more information on Merrell, visit the Merrell Newsroom or reach out to the media contact below.

MEDIA CONTACT
Jamie.Leach@Merrell.com

ABOUT MERRELL

Merrell® exists to share the simple power of being outside. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. Merrell is celebrating its 40th birthday in 2021 with a mission to build an inclusive and sustainable outside environment for future generations to enjoy. Visit Merrell.com, the Merrell Newsroom, or follow us on social @Merrell.  Merrell® is a division of Wolverine World Wide (NYSE: WWW), one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel.  

ABOUT HIGH PLAINS OUTDOOR GROUP

Established in 2017, High Plains is one of the pinnacle outdoor sales agencies in the southwest United States – serving retailers in Texas, Oklahoma, Louisiana, Arkansas, Missouri, and Kansas. The team strives to add value to the relationships between their brands and retailers in every interaction.