Microban Expands Outdoor Apparel and Footwear Offerings with Global Debut of First Odor Capture Product Platform
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Scentry™ Proprietary Technology Reduces Odor by 99 Percent for Extended Durability
HUNTERSVILLE, N.C. (July 1, 2015) – Anticipating the continued growth of the athletic leisure sector in the outdoor category, Microban® International, Ltd (www.microban.com), the global leader in antimicrobial solutions, will introduce Scentry™, the company’s first odor capture product platform for apparel and footwear, at Outdoor Retailer Summer Market 2015. Scentry, using patent-pending technology, reduces odor by 99 percent lasting for over 50 home launderings. Unlike other odor capture finishes, Scentry’s wash durability is achieved without use of textile binders that can negatively impact the hand and moisture management properties of a fabric. The introduction of Scentry represents a significant investment into the outdoor category and expands upon the success Microban has enjoyed with the recent introduction of SilverShield™. Microban will display its new technology and brand partners at booth #250-207.
“We saw the growing demand from product designers for a cost effective, highly durable, easily applied odor control solution for active wear,” said Richard Chapman, global vice-president of marketing at Microban. “Scentry is the ideal solution; it is easily incorporated into the design and manufacturing process. For the consumer, this treatment inhibits the build-up of malodor on fabrics, extending the useful life of active wear apparel, not to mention having a gym bag that smells less.”
Scentry forms a protective barrier on fabrics that attracts and traps odor, preventing apparel from giving off an offensive smell during wear and in-between washings. During laundering, Scentry releases trapped odors allowing them to be rinsed clear of the fabric.
For Scentry’s development, Microban’s R&D group invested in new instrumentation, developed new methodology and conducted thousands of tests in order to understand the science of body odor. Once R&D had a product, Microban sought input from a number of its active wear and sportswear brand partners to fine-tune the formula.
“Scentry is primarily intended for polyester based active wear, which is known to develop an objectionable odor over the course of time,” continued Chapman. “In addition to odor control, Scentry has shown to improve the wicking properties of polyester garments, providing an additional benefit to active wear brands and consumers. Scentry can also be used with footwear, providing the same benefits to consumers, significantly reducing smell. As consumers today use outdoor footwear for a variety of purposes, Scentry adds to the all-around performance of the shoe, a distinct benefit for manufacturers and the end consumer.”
Microban has been working closely with outdoor manufacturers for more than 30 years and currently works with iconic brands in the outdoor industry including Merrell, Oakley, Reebok socks, Sof Sole inserts and Teva footwear.
AboutMicroban®:Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes. The Microban® brand is an important consumer Trustmark for effective and long lasting antimicrobial product protection. Microban International licenses the Microban® global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. Microban International is headquartered in North Carolina with operations in North America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit microban.com.
