Microban Names CGPR as its Agency of Record
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HUNTERSVILLE, N.C. (February 27, 2015) – Microban® International, Ltd, the global leader in antimicrobial product solutions, announces it has named CGPR as its public relations agency of record. CGPR will be responsible for providing overall strategic counsel relating to product and business initiatives, brand partner relations, special events and trade show support.
“To facilitate our aggressive expansion plans, we made the decision to step up our commitment to public relations,” said Richard Chapman, vice president of global marketing for Microban International. “CGPR’s proven expertise working with component brands, in addition to their solid knowledge of the sell-in and sell-through process and the unique challenges we face, was a prime reason for choosing the agency. Lastly, they will help us nurture relationships with our existing brand partners and support our new business initiatives.”
CGPR has a consumer focus, leveraging a wide scope of knowledge on behalf of clients that are established leaders in their industries. Combined, CGPR’s team has more than 60 years of experience and has worked with respected global brands in the apparel, footwear, ingredient and packaged goods categories, among others. CGPR’s component brand-specific experience includes work with Coolcore, PrimaLoft and W.L. Gore & Associates.
Microban operates in four global regions including Asia, Europe, North America and South America. Business categories range from sports equipment and apparel to flooring and utility rugs, to faucets and countertops, working with brands including BISSELL, Custom Building Products, DAP, Moen, Rogers Foam Corporation, Quickie, Rubbermaid, Teva and Tristar Products.
About CGPR:CGPR is a public relations firm with a consumer focus, leveraging a wide scope of expertise on behalf of clients that are established leaders in their industries. This enables the agency to utilize its years of experience across a wide variety of categories, including corporate communications, social media, government relations, crisis management, media relations and strategic planning. The agency, founded more than 20 years ago by Chris Ann Goddard, has a staff with a proven track record from both the agency and client perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston. For more information, visit: www.cgprpublicrelations.com.
About Microban®: Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes. The Microban® brand is an important consumer Trustmark for effective and long lasting antimicrobial product protection. Microban International licenses the Microban® global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. Microban International is headquartered in North Carolina with operations in North America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit microban.com.
