Press Releases

Midwest Mountaineering announces 53rd Outdoor Adventure Expo

Bi-annual event sponsored by PrimaLoft® serves as venue for all outdoor enthusiasts to share their love of the outdoors

Minneapolis, MN. – (November 16, 2011) – Minneapolis retailer Midwest Mountaineering announces the 53rd Midwest Mountaineering Outdoor Adventure Expo in Minneapolis, Minn., November 18 – 20, 2011, sponsored by PrimaLoft®. The bi-annual event, which sees more than 8,000 attendees and 80 exhibitors, serves as a venue for all outdoor enthusiasts, from avid outdoorsmen to weekend adventurers, to share their love of the outdoors.

Featured speakers for the three day event include: adventurer Charlie Whittmack, polar explorer Lonnie Dupre, photographer Paul Sundberg and adventurer and blogger David Liechty, among others.

“PrimaLoft® is a valued partner and we thank them for their support and participation with Outdoor Adventure Expo,” said Midwest Mountaineering owner, Rod Johnson. “The expo offers a chance for people who are passionate about the outdoors to come together to learn and experience the latest product offerings from leading industry innovators.”

Along with over 100 outdoor adventure presentations covering everything from how to choose a cross-country ski, to major expedition slide shows and movies, attendees can visit with exhibitors and catch the Banff Mountain Film Festival World Tour on Friday and Saturday night. Tickets for the film festival are $15 and can be purchased here: PrimaLoft® will raffle two sets of tickets to the festival, visit the PrimaLoft® table for more information and entry form.

Expo attendees will receive a discount coupon in the Midwest Mountaineering eNewsletter towards the purchase of PrimaLoft® Insulated, Manzella Gloves, on the first day of the expo (Friday, Nov. 18). Manzella gloves insulated with PrimaLoft® keep hands warm and dry under the most challenging conditions. To sign up for the Midwest Mountaineering eNewsletter, click here.

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About PrimaLoft®:

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit