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MiiR Announces Title Sponsorship of Rebecca’s Private Idaho 2019

MiiR x Rebecca’s Private Idaho are partnering to support Be Good™ Foundation and drive positive change through bicycles

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Seattle, WA (July 29, 2019) MiiR, an award-winning Product to Project™ company and certified B Corp, proudly announces its support of 7x world champion Rebecca Rusch’s signature event, Rebecca’s Private Idaho (RPI) 2019 as presenting sponsor. Considered one of the top five gravel events in the world by Global Cycling Network, RPI will take place in Sun Valley, Idaho over Labor Day weekend with over 1,100 riders.

World champion, adventure athlete, author and activist Rebecca Rusch founded RPI in 2013. Its fundraising efforts support Be Good™ Foundation, dedicated to building vibrant, healthy communities by using the bicycle as a catalyst for healing, empowerment and evolution. The MiiR x RPI partnership will benefit Be Good™ Foundation and their cycling related beneficiaries: World Bicycle Relief, People for Bikes, Idaho Interscholastic Cycling League and Wood River Trail Coalition.


MiiR is granting $10,000 to Be Good™ Foundation with an additional matching funds challenge: for RPI participants who make donations to Be Good Foundation, MiiR will match those donations up to $5,000, for a total donation of $15,000. Over the course of the weekend’s events, MiiR will provide custom RPI drinkware for riders, staff and VIP events, as well as serve coffee and sell custom Idaho inspired drinkware at its booth in celebration of the beauty of Sun Valley and the state of Idaho.

“I’m thrilled to bring MiiR on board, and eager to see the results of our partnership,” says Rebecca. “Their mission and founder’s story dovetails beautifully with the goals and spirit of RPI and Be Good™, and together we can generate positive change beyond what any one of us could do alone.”

“For six years, Rebecca’s Private Idaho has generously supported World Bicycle Relief’s work by providing bicycles to women and girls in need,” said Dave Neiswander, CEO of World Bicycle Relief. “We look forward to the 2019 event, and the years to come, to do more good with Rebecca and the Be Good™ Foundation.”

About Rebecca’s Private Idaho

Started in 2013, Rebecca’s Private Idaho is the world’s premiere long-haul gravel grinder and outdoor festival staged in beautiful Sun Valley, Idaho over Labor Day Weekend. Participants ride along exceptionally breathtaking gravel roads with their host and 7x world champion, Rebecca Rusch. After the ride, participants and their fans settle in for some good old-fashioned western hospitality in the Off the Wagon Days celebration with music, food, entertainment and the infamous game of Gelände Quaffing.

About Be Good™ Foundation

Be Good™ Foundation creates opportunities for outdoor exploration, personal discovery and humanitarian service at local, national and global levels. Together we can make our mileage count and create lasting change.

About MiiR

MiiR is based in Seattle, WA with the mission to empower people for a better future. Its Product to Project™ model means every MiiR product sold helps fund trackable giving projects. To date, MiiR has given over $945,000 and empowered the lives of 100,000+ people worldwide, and its customers are invited to experience the story behind their purchase by registering the Give Code™ found on the base of their MiiR product.