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SALT LAKE CITY, UT (June 24, 2008) â€“ At 9:46 p.m. on June 18, Melissa Kostic of Sports Specialty Venture took the two-millionth 3point5.com â€œEdu-Gameâ€ on her home computer in Denver. The new milestone â€“ reached just eight months after the one-millionth test was taken â€“ demonstrates 3point5.com’s rapid growth as the online trainer continues to penetrate outdoor sports and moves strongly into hunt and fish and action sports.
A Hudson Trail Outfitters retail sales professional took the one-millionth 3point5.com Edu-Game in October of 2007, a milestone that took nearly two years to reach.
â€œThe first million Edu-Games validated our training model, but getting to 2 million so quickly says we’re here to stay,â€ said 3point5.com CEO Duncan Robins.
3point5.com user statistics back that statement up. When the company passed 1 million Edu-Games last October, it had 45,000 users working out of 6,100 retail locations. Today, 3point5.com hosts 77,000 users working out of 9,700 locations. The company recently entered into a partnership to train 7,600 full-time Cabela’s employees, and new manufacturer training sites are going up every month.
Kostic who began working at Denver-based SSV in March, said it was her first time training on 3point5.com. A co-worker recommended she try the site, and she began by learning about the Teva â€˜08 product line.
â€œI thought it was interesting because it gave you a good background on the product,â€ Kostic said.
Convenience was another plus for the 33-year-old, who took the training in the evening on her home computer.
â€œTo be able to take these tests and shop from the comforts of my home was nice – I don’t really have that much time during the day to take the time out to shop online,â€ Kostic said.
Based in Denver, Specialty Sports Venture is comprised of more than 140 premier ski, bike, golf, and fly fishing shops.
3point5.com Edu-Games test retail salespeople on brand, technology and product knowledge delivered through the company’s entertaining, interactive, Web-based training system. By passing Edu-Games, sales professionals earn discounts on outdoor products they sell – at the same time empowering managers with a tool for tracking training progress and employee purchases.
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