Mion Footwear, the brand of performance footwear for environmentally-engaged amphibious athletes, announces partnership with Rapid Transit to provide boaters the world-over with top-notch kayak footage.
A division of Effort, Inc, Rapid Transit is a collaboration of kayaking filmmakers who regularly bring together exciting new videos to the Web. Mion’s sponsorship enables Rapid Transit to allow users to view these exciting paddling films free of charge at www.rapidtransitvideo.com.
As one of Rapid Transit’s marquee sponsors, Mion will not only receive title sponsorship of Rapid Transit films, but it will also showcase all new Rapid Transit films at www.mionfootwear.com.
â€œMion’s support of RapidTransitVideo.com is both a natural progression of our ongoing relationship with Effort, Inc., as well a reinforcement of our commitment to encouraging grassroots filmmakers who showcase environmentally engaged amphibious athletes in action on the water around the world,â€ said Margaret Morey-Reuner, marketing manager for Mion Footwear.
â€œTo date, Mion’s brand and product awareness has been successfully heightened as a result of collaboration with the Effort, Inc. properties, including Effort.TV. The launch of Rapid Transit presents an even deeper opportunity for Mion to increase its brand exposure as well as to promote the benefits of whitewater kayaking and grassroots film making.â€
Visit RapidTransitVideo.com frequently to check for featured videos and updates from each of the site’s producers.
Since its debut at Outdoor Retailer Summer Market 2005, Mion has explored new ways to become better stewards of the earth’s limited resources. MionÂ® Footwear is committed to 100-percent renewable energy. In 2007, to the best of the brand’s knowledge, Mion operated as a carbon neutral brand. Mion supported its carbon neutral initiative by offsetting its CO2 emissions associated with all of its business, manufacturing and distribution operations with both renewable electricity and renewable energy credits purchased from Community Energy; and with TerraPasses, which offset all U.S. sales reps’ travel.
Mion’s U.S. distribution center gets 60-percent of its power from on-site solar panels, and the brand uses recycled and renewable materials in the production of all of its marketing materials and point of sale elements. Mion participates in the Green Indexâ„¢ rating system, which provides consumers with a standardized rating to help identify the environmental performance of a shoe. For additional information on Mion, visit www.mionfootwear.com.
MION FOOTWEAR IS COMMITTED TO 100% RENEWABLE ENERGY