Press Releases

Mitsui Appoints Gruver Consulting to Represent PrimaLoft® Performance Fabric

New York, NY – Mitsui Bussan Techno Products Co., LTD, a company specializing in the research and development of innovative textile technology, has appointed Joy Gruver with Gruver Consulting as its agent to sell Mitsui fabrics in the North America. Gruver’s primary focus will be Mitsui’s new PrimaLoft® Performance Fabric collection designed in collaboration with PrimaLoft®.


Gruver has over 15 years product and sales management experience in the textile industry representing brands such as Eagle Fabrics, P2i Inc., Optimer Performance Fibers and Starensier/Cosmo Hong Kong.

“Joy’s extensive knowledge of performance textiles, not to mention her personable approach, have made her a valued sales consultant among many designers and product developers in the outdoor, active and sportswear markets,” said Taku Komatsubara, Director, General Manager, Mitsui Bussan Techno Products Textile Division.

Recently introduced at the Outdoor Winter Market in Salt Lake City last month, the PrimaLoft® Performance Fabric collection offers a broad range of technical knits primarily developed for base layer applications.

Gruver is based in the Los Angeles area where she lives with her husband and two children. She can be reached at

# # #