Momentum Media PR Adds Senior Leadership to Team with Bethany Mousseau

(Boston, Mass. and Boulder, Colo.) – Momentum Media PR, a results-driven PR agency specializing in bringing active lifestyle brands to the forefront of their markets and the consumer mindshare, announced today that Bethany Mousseau has joined the firm as Senior Account Manager, effective immediately. With nearly a decade of experience in public relations, Bethany will provide account management and leadership to Momentum’s clients, including communications counsel and strategic planning. Bethany’s relationships with both traditional and digital media will complement Momentum’s extensive network as will her expertise in social media and business to consumer communications.

Bethany’s experience includes time at Weber Shandwick Worldwide, Stanwood & Partners PR and Carmichael Lynch Spong. Her account work has ranged from outdoor and active lifestyle brands to business-to-business and technology – providing invaluable experience on both emerging brands and global corporations with household names. Past clients and projects include PowerBar, New Balance, Whirlpool/Amana, DuPont and Sara Lee. Her work in the technology sector will add to Momentum’s ahead-of-the-curve approach to social media strategy.

“Bringing Bethany on adds a layer of senior leadership to Momentum, as well as excitement for our current and future projects in the social media realm,” said Alycia Cavadi, President and Founder of Momentum Media PR. “Bethany’s experience models our agency’s strengths – deep client and media relationships, with an eye to the future and what’s next. We’re truly looking forward to what Bethany’s role will bring to our clients and to our agency as a whole.”

Bethany will work primarily from Momentum’s Boston office with close proximity to New York’s media epicenter, and will also have a presence at Momentum’s main office in the active lifestyle media mecca of Boulder, Colorado.

When not tinkering with her bikes, pushing through a trail run or attempting to get in touch with her inner yogi, Bethany gets her daily exercise by chasing after her two small kids, Olivia and Charlie.

About Momentum Media PR
Momentum Media PR is a results-driven PR agency specializing in bringing active lifestyle brands to the forefront of their markets and the consumer mindshare. Our strengths begin with media relations and editorial coverage and expand to social media strategy and execution, custom branding campaigns, and consumer-facing publicity.