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Press Releases

Momentum Media PR Announces Virtual Media And Retailer Event Series For Spring 2020 And Beyond

Boulder, CO-based Active Lifestyle Media Agency to host virtual showrooms, media tours, and retailer-facing solutions

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Boulder-based Momentum Media PR will host a series of virtual media events targeted at both core outdoor and broad-based media and influencers, kicking-off and rolling out for spring and summer 2020. Having successfully done so on behalf of clients for nearly two decades, Momentum is bringing new solutions to bridge the gap between brands and their media and consumer audiences. The first virtual media event is slated for early/mid-April and will highlight national and global apparel and gear brands in an interactive format. The event will draw media from across the country and multiple markets.

An experiential event along with a virtual Outdoor Retailer sneak preview are slated for the week of June 15th; both will be broadcast nationally and open to exhibiting and non-exhibiting brands. Media is invited to attend to learn about current and future products from some of the most esteemed brands in the active lifestyle and outdoor space.

“We’re seeing an immediate and long-term need for a smart solution to bring the latest news to our media and influencer networks, in hubs like New York, LA and Denver, in an engaging and efficient way,” said Bethany Mousseau, PR Director for Momentum Media PR. “In keeping with our extensive experience curating and executing events that are both creative and strategic, we’re now connecting brands with media in this new virtual series to help them reach their existing and potential customer bases.”

Along with one-on-one and small group opt-in media meetings in Boulder and Denver, home to AIM Media’s Backpacker, Climbing, SKI, and the outdoor industry trade outlet SNEWS, as well as Gear Junkie and a wide network of editors, freelance writers, and influencers contributing to hundreds of outlets and channels, Momentum will be partnering with other PR agencies and individual brands to bring product launches, news and experiences to outdoor, active lifestyle, and mainstream consumer media nationwide.

“At a time when brands need extra support and new ways to reach media and consumers, we’re accelerating our media event schedule by hosting virtually as well as in person when and where possible,” said Alycia Cavadi, Momentum’s president and founder. “To that end, we’ll be joining forces with like-minded and forward-thinking PR agencies and brands to offer even more stories and value. The early response has been tremendously positive. Our initial partners already onboard include Groundswell PR and Akimbo communications, and we appreciate the early conversations with BoldBrew and Sasquatch Media, with more to come.

Updates to the dates, times, brands and media participants will be found on a soon-to-launch “upcoming events” page at For updates as-they-happen, subscribe to Momentum’s newsletter at

About Momentum

Originated in the outdoor and snow sports markets since 2001, Momentum has differentiated itself for reaching both endemic markets and a much broader base of active lifestyle, style, fashion, and mainstream media and influencers. Current clients include BOGS footwear, Darn Tough Vermont, ECCO Outdoor, Flowbuilt Manufacturing, Noto Group Executive Search, Stanley-PMI, Superfeet, and Turtle Fur.

Based in Boulder and Boston, Momentum is strategically located in close proximity to outdoor and active lifestyle media as well as New York’s broader fitness, fashion and general interest media base.

The agency has also served as PR agency of record for many more top-tier brands in the active markets, including Teva, Mammut, Icebreaker, Lole, Mountain Equipment Co-op, Eastern Mountain Sports, Mustang Survival, aladdin, Outdoor Industry Association, Justin’s, Sea to Summit, Petzl, and Leave No Trace. To learn more about Momentum Media PR’s services and capabilities, visit