MONTANE® Teams Up with ALLIED Feather & Down to Raise Funds for Nepalese Earthquake Relief at ORSM
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Media Contact:
James Graven
james@treehousepr.com
+1 970 764 7783
MONTANE® Teams Up with ALLIED Feather & Down to Raise Funds for Nepalese Earthquake Relief with PAD YATRA: A Green Odyssey Documentary
Salt Lake City, Utah — (July 30, 2015) — MONTANE®, a leading UK- based technical apparel and pack brand for over twenty years, partners with Allied Feather & Down and other outdoor industry organizations during the 2015 Outdoor Retailer Summer Market with TAKE A STEP. This event will feature a rare screening of the inspirational environmental adventure documentary PAD YATRA: A Green Odyssey.
Scheduled for 6:00 PM Thursday, August 6 at the SKY Lounge in Salt Lake City (1 block from the Salt Palace – 149 Pierpont Avenue), TAKE A STEP will feature a screening of the PAD YATRA documentary and serve as a community-building event and fundraiser for earthquake relief in Nepal. All proceeds will benefit the American Himalayan Foundation, a non-profit organization with a long history of working alongside outdoor industry advocates to bring millions of dollars in long term relief to this important region.
A long-standing partner of ALLIED Feather & Down, MONTANE was the first brand to implement the Responsible Down Standard certified down in all down garments across its entire clothing line for Fall 2015. Montane will also being using Allied’s unique Track My Down service and Allied’s informational hangtags.
“MONTANE works with world class partners, athletes and events that allow us to push the limits of garment designs and product innovation,” says Terry Stephenson, international marketing manager for Montane. “We’re proud to support TAKE A STEP and give back to the outdoor community and especially the people of Nepal.”
The screening will start with a reception and silent auction followed by an introduction to the film by producer/director Wendy Lee who will be flying in directly from Nepal to discuss her personal experience and how the PAD YATRA has turned into a new global conservation movement. Attendees will also hear from Conrad Anker, a high profile athlete who experienced first-hand the traumatic experience of the Nepalese earthquake, how the erosion of the landscape has had an impact on the outdoor industry, and what is needed for rebuilding.
Attendance is free and open to the public with a suggested donation of $20 accepted at the door. A donation includes a raffle ticket and a chance to win a variety of prizes from MONTANE and other sponsors. Additional funds will be raised through proceeds from the bar.
To learn more about MONTANE, please stop by booth BR 317 at the upcoming 2015 Outdoor Retailer Summer Market trade show. Or contact Matt Huff (matthuff@sport-hansa.com) or James Graven (james@treehousepr.com) to book a retailer or media appointment.
About MONTANE®
MONTANE® is a British company that creates premium lightweight and breathable clothing for mountainous and extreme environments. Founded over 18 years ago, MONTANE® work with leading athletes in mountaineering, polar exploration, climbing and trail running disciplines. MONTANE® supports the world’s leading ultra-distance endurance events and works closely with innovative mountain and polar expeditions. MONTANE® products are sold through leading specialist outdoor, run and bike retailers in over 40 countries around the world. For more information please visit www.montane.co.uk. FURTHER. FASTER®.
About ALLIED Feather & Down
ALLIED Feather & Down is the global leader in providing the finest quality, innovative, and responsibly sourced down and synthetic insulations to the largest, most discerning brands in the outdoor, apparel, and bedding industries. Founded in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. As a bluesign® system partner and active member of both the Conservation Alliance and Sustainable Apparel Coalition, ALLIED is committed to safeguarding the environment and providing complete transparency to their partners and consumers to ensure the welfare of animals and guarantee superior quality. ALLIED values longstanding relationships with the most robust supply chain on the planet, and is proud to be the largest supplier of certified responsibly sourced down – having helped to certify over 100,000,000 birds. www.alliedfeather.com
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