Moosejaw uses text messaging service to spice up marketing campaign
Moosejaw Mountaineering's second mass text message yielded an impressive 66% response rate. A leading outdoor adventure retailer, Moosejaw Mountaineering, offers the finest in customer service along with the best outdoor gear and apparel available. It is this commitment to their customers and innovation, which led Moosejaw Mountaineering to select MESSAGEbuzz for all of their mobile marketing needs.
Get access to everything we publish when you sign up for Outside+.
MADISON HEIGHTS, Mich. and SAINT LOUIS, Mo. — Moosejaw Mountaineering’s second mass text message yielded an impressive 66% response rate. A leading outdoor adventure retailer, Moosejaw Mountaineering, offers the finest in customer service along with the best outdoor gear and apparel available. It is this commitment to their customers and innovation, which led Moosejaw Mountaineering to select MESSAGEbuzz for all of their mobile marketing needs.
“When we asked our customers to sign up for Moosejaw Texting, we had no idea it would be so successful!” explained Robert Wolfe, Moosejaw President and CEO. “We want shopping to be fun, easy and personal,” he added.
It is Wolfe’s approach to business that transforms shopping at Moosejaw Mountaineering into more than just buying; creating a community that encourages customers to stay connected with Moosejaw. The retailer’s text message to recipients reveals humor and playfulness that customers connect with: “Text me back with Rock, Paper or Scissors. I already know what I’m throwing and if you beat me I’ll add 100 Moosejaw Points to your account now.” It was an offer the majority of customers could not refuse.
Wolfe believes the “Rock, Paper or Scissors” mobile marketing message reveals a lot about his company: “Moosejaw should be more than just a place to buy your backpack and boardshorts. We want Moosejaw to be the most fun part of your day.”
Moosejaw Mountaineering’s success with text messaging does not surprise MESSAGEbuzz CEO Steven Kelley who says it is one example of the power of mobile marketing when things are done right.
“As Moosejaw recognizes very well, when you combine the right message with the right audience, engaging customers via text message marketing can pay off handsomely from both a revenue and loyalty perspective. This game is just one of many ways Moosejaw is engaging its customers via text.
This age-old game delivered on an emerging platform is just one more way to reach customer on one-to-one basis. It is branding at its best!” added Kelley.
Moosejaw Mountaineering, Inc. is one of the nation’s leading outdoor adventure retailers, offering the finest outdoor gear and apparel as well as some totally unnecessary nonsense guaranteed to make any day better. Based in Madison Heights, Mich., the company operates six retail locations in Michigan and Chicago, a mail order catalog and six websites, Moosejaw.com, theJaw.com, thaLowdown.com, Moosejawrewards.com, Adventurewatches.com, and CampMoosejaw.com.
MESSAGEbuzz provides the ability for organizations to communicate with large groups of people instantaneously anytime/anywhere via their mobile phone. Services include content delivery to mobile devices, mobile advertising, premium SMS, mobile sweepstakes, TextN’Win and mobile development consulting. For more information please email info@messagebuzz.com or call 888-900-2899.
