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Richmond, Calif. (January 14, 2016) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to announce its 2016 Athlete Team line-up. Refocusing on core Mountain Hardwear activities, the brand has chosen athletes who are committed to living life with fun and passion, while exemplifying dedication to their individual sports and communities.
“The brand is thrilled to continue its relationships with this group of stellar athletes. Each one is a leader in our outdoor community and has a passion for the Mountain Hardwear brand,” said Chris Harges, director of global marketing. “We’re looking forward to seeing what expeditions, accomplishments and collaborations are in store for 2016.”
Mountain Hardwear 2016 Athlete Team:
Angie Payne, climber
Mike Libecki, climber
Ethan Pringle, climber
Freddie Wilkinson, climber
Tim Emmett, climber
Vivian Bruchez, skier
Cheyne Lempe, climber
Ueli Steck, climber
In addition to the 2016 Athlete Team, Mountain Hardwear is pleased to expand its Ambassador Program this year. Enlisting real fans of Mountain Hardwear with an appetite for adventure, the ambassador program has grown and evolved each season.
“The MHW ambassador program has been a huge part of our rapid growth on social media over the past year. We saw growth of more than 200% across our primary social channels in 2015 at a phenomenal rate of follower engagement. More importantly, we’ve created a diverse but cohesive community of rad people who love the outdoors and love using our gear. As we continue to invest in the program in 2016, our goal is to work with our ambassadors on a deeper level and to realize their passion and energy beyond digital communities,” Harges added.
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or firstname.lastname@example.org