Press Releases

Mountain Hardwear™ Appoints Joe Flannery as VP of Global Marketing

Mountain Hardwear Inc named Joe Flannery to serve as Vice President of Global Marketing with responsibility for the Mountain Hardwear and Montrail® brands.

Mountain Hardwear Inc., a leading mountaineering, outdoor equipment and clothing company, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), today named Joe Flannery to serve as Vice President of Global Marketing with responsibility for the Mountain Hardwear and Montrail® brands.
Over his 20-year career, Flannery, 39, has served in leadership roles with some of the world’s largest athletic and outdoor brands, including vice president of global marketing at The North Face, global vice president and general manager of the Originals Division at Adidas, and senior international product merchandising manager at Nike-Bauer Hockey. His experience also includes incubating several successful start-up companies, serving in roles ranging from venture capitalist to founder to senior manager.
“I’m thrilled to have on board a proven leader and seasoned strategist like Joe to develop global marketing programs that will drive consumer demand for Mountain Hardwear and Montrail,” said Topher Gaylord, president of Mountain Hardwear. “Joe’s unique breadth of experience working with world class brands at a global level, as well as with small, developing brands housed within a larger corporate brand portfolio, gives me confidence that he’s the right leader to take our marketing efforts to the next level.”
“With a long history in the outdoor and sporting goods industry, I have a deep appreciation for Mountain Hardwear’s and Montrail’s reputation and high performance demands among consumers and retail partners around the world,” said Flannery. “I consider it a privilege to help lead the marketing efforts behind such esteemed brands and look forward to pursuing the opportunities that lie ahead.”

About Mountain Hardwear
Mountain Hardwear, Inc., based in Richmond, California, designs and markets cutting edge mountaineering and outdoor apparel, equipment and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company. Mountain Hardwear distributes its products through specialty outdoor and sporting goods retailers throughout the United States and 58 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company’s commitment and passion to innovation and service. It’s our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear.

About Columbia Sportswear Company
Columbia Sportswear Company is a leading innovator in the active outdoor apparel, footwear, accessories and equipment markets. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear®, Sorel®, Montrail®, and Pacific Trail®. To learn more, please visit the company’s websites at,,, and