Mountain Hardwear Expands Groundbreaking Cool.Q ZERO Collection
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Richmond, Calif. – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), expands their collection of technology-rich fitness apparel designed in coordination with top trail athletes. Elite runners, Max King and Elle Greenwood, collaborated with Mountain Hardwear to create running apparel that protects and helps prevent overheating.
“It’s been repeatedly scientifically proven that athletes perform at a higher level, for longer intervals, if they can keep their bodies cool,” says Robert Fry, director of product merchandising at Mountain Hardwear. “Venting, breathable fabrics have historically been used in support of this fact, and have worked to some degree to help maintain cooling comfort. We’ve been able to couple these kinds of traditional solutions with Cool.Q ™ Zero to supercharge the cooling equation, vastly expanding the athletes’ potential performance window in hot conditions.”
Featured in several new running pieces this season is Mountain Hardwear’s Cool.Q™ ZERO technology, the industry’s first active cooling technology. Tiny circles are filled with a lightweight, sweat-activated cooling agent that lowers the overall temperature of the fabric, accelerates the wicking process and helps your body minimize heat and maximize energy.
The CoolRunner T (MSRP $65) is a marvel in the realm of technical tees, with Wick.Q™ EVAP on the sides to fight excessive moisture and Cool.Q ZERO on the front and back to fight overheating. Available for men and women, the flat lock seams prevent chaffing, while reflective trim adds visibility in low-light conditions. The new CoolRunner Short (MSRP $65) for men and women has been updated with Cool.Q ZERO technology in the brief lining, for added comfort on long, hot runs.
Women will rejoice with the introduction of the Mighty Power Cool SportBra (MSRP $45). The coolest bra for hiking, running, climbing or cross-training, strategically placed Cool.Q ZERO panels on the front and back prevent overheating where it matters most. A racerback silhouette provides support and looks great.
The CoolHiker T (MSRP $45) for men and women is the coolest technical tee on the market for hiking and backpacking. Cool.Q ZERO’s tiny circles are filled with a lightweight, sweat-activated cooling agent that helps minimize heat and maximize energy. It feels like your favorite cotton tee.
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or julie@jamcollective.net
