Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Mountain Hardwear Inks Three-Year Partnership with Matchstick Productions

Get access to everything we publish when you sign up for Outside+.

Richmond, Calif. (March 23, 2015)Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live boldly, is pleased to have the 2015 snow sports season of first descents and filming expeditions culminate with signing a three-year partnership agreement with Matchstick Productions.

 Also known as MSP Films, Matchstick Productions is a film production company based in Crested Butte, Colorado. Founded in 1992, Matchstick aims to create entertaining films that are not only stunning visually but on the cutting edge of action sports.

Photo by Hiroya Nakata

 Mountain Hardwear athletes Michelle Parker and James Heim will continue to be featured in MSP’s annual ski films. This winter, Parker and Heim have traveled with film crews to Japan in search of the never-ending powder and British Columbia where they skied at one of Canada’s first backcountry resorts, Golden Alpine Holidays. Currently, Parker and Heim are in Haines, Alaska seeking big lines and steep terrain.

“Working with MSP Films over the past 9 years has been an amazing experience,” said Parker. “I have travelled all over the world in search of great skiing and new adventures. I’m excited about the continued partnership. I can’t wait to start planning the next great adventure!”

Heim added, “Mountain Hardwear’s renewed partnership with MSP for the next few years shows their commitment to the core of the skiing community. It’s been an incredible few years already working with both companies and to get to continue that relationship is really exciting. It’s an opportunity to showcase our love for skiing and hopefully inspire others to get outside and enjoy the mountains. I feel very lucky to work with these two amazing companies.”

Snowsports Team Members Noah Howell, Jenn Berg and Andrew McLean have spent the 2014-15 season shooting in Utah’s Wasatch Mountains, exploring deeper and deeper stashes via link-ups, traverses and backcountry heli trips.

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide.

For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or